Rewe Group in Russia has announced that 20 new supermarkets will be added to the existing store base, with its organic expansion focusing on central Russia, following a sales growth of 35 per cent in Europe during 2008, reports Planet Retail.
'Despite the outstanding challenges due to the current economic situation, the business performance on the Russian market has been very successful. In 2004, we launched our supermarket concept in Russia; since then, we have achieved annual growth rates, in EUR of between 30 per cent and 40 per cent,' said Frank Hensel, CEO of Rewe International.
The expansion of the retailer’s store base primarily takes place in central Russia with Moscow and the surroundings of the Russian capital being on focus of the activities.
New outlets will be also opened in the Central Blackearth Region (Voronezh, Lipezk, Belgorod, Kursk), in the Nizhny Novgorod region (Nizhny Novogorod, Dzerzhinsk, Arsamas), in the Vladimir region and in Bryansk.
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