Food industry to benefit from initiative

The international marketing magazine for fresh produce buyers in Europe
Fruitnet.com Staff

BY FRUITNET.COM STAFF

Food industry to benefit from initiative

A new Fast Forward initiative will be implemented in New Zealand

Food industry to benefit from initiative

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The New Zealand government has revealed details of a new investment plan that will see NZ$700m (€358m) pumped into the country's food and agricultural industries over a 10-15 year period.

The initiative, dubbed Fast Forward, aims to improve environmental performance, global competitiveness and deliver new products and services to markets. Prime Minister Helen Clark said: "The government I lead is determined that our pastoral and food sectors will not only meet these challenges, but will exceed the expectations of consumers in markets around the world."

Tony Nowell, chief executive of Zespri, welcomed the move as an opportunity to secure New Zealand's position as a power in primary production. "Zespri strongly supports the government's initiative, which aligns with our own strategy of investing in research and development," he said. 

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