The international marketing magazine for fresh produce buyers in Europe
Tom Joyce



Monday 8th February 2010, 11:15 London

Sabline carrot gets taste recognition

Southern France-based Prim'land used Fruit Logistica to highlight the Saveur de l'Année status of its Sabline carrots

Sabline carrot gets taste recognition

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At Fruit Logistica last week, French producer Prim'land focused on the newly obtained Saveur de l'Année 2010 status of its Sabline-branded carrots.

Each year in France, a variety of products are handed the Saveur de l'Année distinction for responding to consumers' expectations regarding taste.

The taste tests are conducted by 18 laboratories and more than 10,000 consumers throughout France.

According to Prim'land, the Sabline carrot was evaluated by a minimum of 120 consumers, with not one being aware of the name or brand of the product.

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