Israeli exporter Agrexco is preparing for the first exports of the season of its organic Super Sweet sweetcorn, cultivated in Kibbutz Beit Alfa, a large organic farm in the Harod Valley at the foot of the Gilboa mountain.
Agrexco product manager Tidhar Jackson said that the product would be marketed from May until the end of June.
According to Mr Jackson, the defining characteristic of Carmel's Super Sweet variety is "its unmatched high quality, which is highly appreciated by consumers all around the world. The corn retains its sweet taste long after harvest and provides an excellent side dish in spring BBQs".
The product will be exported to almost every European country, with the UK, Italy, France, Germany, the Netherlands and Scandinavian countries leading the way.
Conventional sweetcorn is cultivated in the Arava and the Beit Shean Valley, which provide optimal conditions for high quality and a constant supply. Exports will commence a week before the first organic shipments, according to Agrexco.