Vivaldi signs catering deal

Vivaldi potato marketers Naturally Best have signed a deal with leading UK events catering company Express Cafés.

Vivaldi, described by the company as the butterless baker, is being supplied to in excess of 600 events across the UK with over three million consumers enjoying the potato.

Chris Morris, joint managing director of Express Cafés, said: “With Vivaldi on board we can offer our consumer a unique taste experience, I have certainly been converted and the feedback to date has been immense.”

Simon Martin, sales director of Naturally Best, said “Working with Express Cafés enhances the opportunity to reach a wider audience.”

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