Tesco Finest brand relaunched

Britain's favourite fresh produce magazine since 1895
Martyn Fisher

BY MARTYN FISHER

Tesco Finest brand relaunched

More than 400 new products are being launched in the range, which is worth £1.4 billion in sales a year

Tesco Finest brand relaunched
Tesco finest* range has been relaunched

Related Articles

Tesco Finest has been relaunched in the biggest investment in the brand since it began 15 years ago.

More than 400 new products are being launched and, in all, three-quarters of the 1,500 products in the range will be either new or improved, according to the supermarket.

The Finest brand is worth £1.4 billion in sales a year, and Kantar Worldpanel data has shown that it is the fastest-growing premium brand in the market.

Tesco's UK managing director, Chris Bush, has set his sights on double-digit sales growth on the back of the revamp, which will be backed by a major advertising campaign.

It is believed more than 12 million Finest products are eaten in the UK every week.

 

 

comments powered by Disqus

Keep informed...