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Martyn Fisher


Monday 7th October 2013, 12:57 London

Tesco Finest brand relaunched

More than 400 new products are being launched in the range, which is worth £1.4 billion in sales a year

Tesco Finest brand relaunched
Tesco finest* range has been relaunched

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Tesco Finest has been relaunched in the biggest investment in the brand since it began 15 years ago.

More than 400 new products are being launched and, in all, three-quarters of the 1,500 products in the range will be either new or improved, according to the supermarket.

The Finest brand is worth £1.4 billion in sales a year, and Kantar Worldpanel data has shown that it is the fastest-growing premium brand in the market.

Tesco's UK managing director, Chris Bush, has set his sights on double-digit sales growth on the back of the revamp, which will be backed by a major advertising campaign.

It is believed more than 12 million Finest products are eaten in the UK every week.



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