TV presenter and chart-topping singerPeter Andre is set to be the new face of Iceland Foods.
Andre, perhaps most famous for his 1996 smash hit singles 'Mysterious Girl' and 'Flava', his appearance on reality TV show 'I'm A Celebrity... Get Me Out Of Here!' alongside future wife Katie 'Jordan' Price, and for hosting ITV's '60-Minute Makeover', will make his first appearance in a new Iceland TV advertising campaign that will launch next month.
Previous 'faces' of Iceland include fellow I'm A Celebrity contestants Jason Donovan, Stacey Solomon, and Kerry Katona, as well as singer Michael Bublé.
Iceland's joint managing director, Nick Canning, said: “The UK food retail market is more competitive than ever, so it is vital that we make the most of our advertising spend to achieve a real impact on consumers. Peter Andre has a very high profile with our customers as a singer, presenter, parent and TV personality – including, of course, his life-changing appearance in the Iceland-sponsored 'I’m A Celebrity … Get Me Out Of Here!'
“We are delighted that Peter has agreed to be the new face of our company and we look forward to working with him to make the whole country more aware of Iceland’s outstanding value, great quality, brilliant service and industry-leading innovation.”
Andre added: 'I only ever get involved in a campaign when I truly believe in it. Having experienced first-hand the variety of great quality foods, both fresh and frozen, I can honestly say that Iceland is a great place to shop, full of family favourites and offers outstanding value.
'In an ever changing and competitive market, I am proud to be part of reinforcing Iceland as a front runner in the supermarket industry. I'm really excited to be working on such a big campaign and looking forward to a great future with the brand.'
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