Blue Whale box

Following over a decade of close collaboration, Valdilore has now become part of Blue Whale, enabling the two French apple producers to consolidate their positions on both national and international markets.

The firms' previous relationship allowed Blue Whale to gain a presence in the Loire Valley, while Valdiloire benefited from access to fruit growing regions of the south of the country.

A full merger, however, will succeed in further raising awareness of Blue Whale's leading brand, while simplifying the group’s structure to offer greater efficiency in meeting customers' needs.

The addition of Valdiloire’s 25,000 tonnes of apples a year will boost Blue Whale's total volume to around 250,000 tonnes of fruit, including topfruit, plums, grapes and kiwifruit, with the company now representing more than 300 fruit growers from France’s principal production regions, the southwest, the southeast, the Alps and the Loire Valley.