Sixty-one per cent of UK children have ‘no idea’ how the food they eat is grown, with one in ten (11 per cent) reportedly not knowing that an apple grows on a tree.
The findings come from a study conducted among over 1,000 children, aged six to ten years old, and revealed confusion about the origins of strawberries, pineapples, grapes and watermelons.
The study follows a report by the BBC children's news show Newsround earlier this year which found that 52 in every 100 kids eats no veg, and 44 in every 100 children has no fruit on a daily basis.
The Fabulous Bakers conducted this latest piece of research to mark the launch of its new online film, which aims to educate and entertain children about how 'fascinating and fabulous the natural world and its natural ingredients are.'
Percentage of UK children who don't know how the fruit is grown:
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