To capitalise on solid online sales of organic produce, the Soil Association is aiming to link up independent retailers with online shoppers through the Organic Christmas Market.
The aim of the scheme is to link even the most remote organic businesses with those who are looking for a more ethical Christmas, in the click of a button.
This year also features an online 12 Days of Organic Christmas, with tips to help people make easy, sustainable choices throughout the holiday season, like choosing an Forest Stewardship Council (FSC) Christmas tree, or sourcing FSC paper for wrapping presents.
Alongside both is the Soil Association’s ‘meet the farmer’ series, giving customers the story behind their Christmas purchases. Soil Association organic farmers and growers across the UK are participating to give customers an easy to experience understanding of how organic can make a difference.
Clare McDermott, business development director of Soil Association Certification, said: “Our Organic Christmas Market will be the biggest yet, helping to grow the market and encourage people to buy gorgeous food and gifts that don’t cost the earth.
'We’re supporting our licensees and providing people with a much larger variety of organic produce right at their fingertips. With our online marketplace it’s even easier for organic businesses to reach new customers during the festive period.
'The marketplace is free for Soil Association Certification licensees to upload information to and we want as many businesses as possible to get involved in our 12 Days of Christmas on social media to help share the reasons why organic food and farming is good for wildlife and biodiversity.”
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