New low-calorie ready meal brand My Healthy Kitchen (myhk) is to launch in Amazon Fresh and Ocado with a listing in Waitrose due for later this month.
Retailing for £3.95, the new range consists of six recipes under 500 calories, with their own additional nutritional benefits, such as low fat, low sugar sugar or high in protein, and contain at least one of portion of 5 A Day.
It aims to tackle busy office workers or those who are time-pressed in the evenings, who may have to accept “bland, low-calorie ready meals or boring salads” to gain speed and convience.
“We don't think you should have to compromise on taste or goodness when you need a speedy meal. Myhk ready meals are good and tasty because of what we put in, not what we take out; we make each one using high quality, fresh ingredients,” a statement said.
The meals so far include Moroccan Prawn; Roasted Mediterranean Vegetable Risotto; Oriental Chicken; Chicken Paella; Pea, Mint & Rocket Risotto; and Prawn Katsu.
New flavours are in the pipeline, the company said.