End of the road for Branston tour bus

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Michael Barker

BY MICHAEL BARKER

@michaelbarker

End of the road for Branston tour bus

Amazing Potato Factory to be replaced with online educational resources after milestone of 25,000 children welcomed on board

End of the road for Branston tour bus

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Branston is retiring its Amazing Potato Factory after three years touring the country.

The initaitive, which sees potato farmer Billy Branston educating kids across Britain on board a double-decker mobile classroom, has welcomed more than 25,000 pupils on board. 

The bus was launched in September 2014, and has been fully booked throughout its tour, with activities tailored to fit within Key Stage One and Two frameworks.

It will be replaced by an online educational portal for primary schools, which will feature free-to-download materials in line with the national curriculum, to teach children about the potato's journey from farm to fork. It will also feature activities based around nutrition, food and farming. 

George Christoudias, sales and marketing director at Branston, said: “When we first launched the initiative back in September 2014, our main hope was that we could communicate to schoolchildren nationwide about where their food comes from and the importance of potatoes in contributing to a healthy and balanced diet.

“We’ve been delighted with the response to the project from schools across the country and the milestone we have now reached reflects both the hard work of our team and the level of engagement from the schools we have taken Billy Branston’s Amazing Potato Factory to.

“Our aim is to educate as many students as we can about eating healthily as part of a balanced diet and to choose fresh produce were possible. Through the launch of the online portal, we are able to increase the accessibility of the resources for all primary schools and to ensure that everyone who would like to share in this goal are able to, no matter the time or the location.”

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