Holy Moly shakes up avocado NPD

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Nina Pullman

BY NINA PULLMAN

@nina_pullman

Holy Moly shakes up avocado NPD

New gourmet dip claims to be the UK’s first ‘pre smashed avocado’ and has debuted in several premium retailers

Holy Moly shakes up avocado NPD

The Holy Moly range

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New gourmet avocado dip Holy Moly has launched into Ocado, Waitrose and Whole Foods.

The dip, made from the Hass variety, is described as the UK’s first ‘100 per cent pure pre-smashed avocado’, and has a shelf life of four weeks, compared to 10 days for the wholehead format.

Three flavours include the Saintly Original Guacamole, the Devilishly Hot Guacamole with fresh chillies, and the Holy Grail; 100 per cent pure avocado. The 150g pots have an RRP of between £2.79 and £3.29.

Holy Moly co-founders Tom Walker and Gaz Booth said the Holy Moly range is the first dip to be produced using High Pressure Processing (HPP), and said the idea was in response to a lack of ‘homemade-tasting’ guacamole on the market.

Walker said: “We launched Holy Moly to inject some real excitement into the chilled dip category. Avocados are the food of the moment and as their popularity is rapidly continuing to rise, we felt the guacamole dip offering in the UK didn’t truly reflect this.

“Our aim with Holy Moly is to ‘free the dip’ and encourage consumers to use this range as more than just a condiment. That’s why we created 100 per cent Pure, to make a product that can be added to any dish, as opposed to just being a tortilla dip.”

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