Sainsbury’s claims it will save families almost £5 a week after new price cuts to nearly 1000 every day essentials.
The big four retailer announced the discounts on 930 products will span a range of fresh and grocery items, toiletries as well as own-brand ranges starting today.
The company is investing £150 million in the price reductions, and estimates that a typical weekly family shop will be £4.95 cheaper as a result of the price cuts, which is a fall of 8% from £62.88 to £57.93.
Sainsbury's CEO Mike Coupe said: 'We know our customers choose to shop at Sainsbury's for our fantastic quality and choice. These low prices now give customers more reasons to visit our stores.
“They can do their entire shop with us, confident that they are getting great low prices as well as Sainsbury's quality and choice. We are committed to making shopping with us a great experience and today's announcement is further demonstration of how we are investing to help our millions of customers live well for less.'
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