European packaging company Coveris has announced a new set of environmental commitments as part of its Pack Positive sustainability strategy.
Aligning long-term targets with the UK’s 2025 Plastics Pact, the manufacturer has outlined a three-point reduce, recycle, sustain strategy which also focuses on supply-chain collaboration and education to promote the positive role packaging plays in our everyday lives.
The UK Plastics Pact brings together businesses from across the entire plastics value chain with an ambitious set of targets and a common vision to create a circular economy for plastics.
As part of this, signatories have committed to deliver four world-leading targets which include taking actions to eliminate problematic or unnecessary single-use packaging through redesign, innovation or alternative models, 100 per cent of plastic packaging to be reusable, recyclable or compostable, 70 per cent of plastic packaging effectively recycled or composted, and 30 per cent average recycled content across all plastic packaging.
"As a leading manufacturer of recycle-ready PE films, flexible and paper packaging, Coveris occupies a unique industry position in its ability to offer both paper and plastics solutions, focusing on delivering the most resource-efficient, sustainable solutions for the whole value-chain, whilst supporting the journey towards a circular economy and addressing food waste, packaging waste and the wider environmental impacts of plastic," the group said.
In signing up to the Plastics Pact, this has allowed the manufacturer to take a more balanced and collaborative approach to supporting its environmental agenda.
Gary Rehwinkel, Coveris’ UK president commented: “Over recent years Coveris has worked strategically with retailers and manufacturers to drive down food waste across the supply-chain and improve the functionality of packaging. We now need to broaden our long-term sustainable outlook to focus more on the end-of-life function of our products to support a circular-economy and ensure our recyclable products are in fact recycled.