Dominant Australian retailer Woolworths has launched the country’s first airport grocery collection service at Melbourne airport this week.
Woolworths’ ‘click, fly and collect’ service allows travellers returning to Australia to order their groceries online or via the Woolworths iPhone application and choose to collect them at Melbourne airport.
The Click & Collect service has been set up in the airport’s terminal forecourt, allowing customers to collect their groceries after they vacate their plane.
Kate Langford, Woolworths’ head of online business development, has said the service aims to bring convenience to Woolworths customers.
“We know that going to the supermarket after a family holiday, business trip or long day of travel can be a chore for many customers,” she said in a media release.
“This innovation in supermarket shopping allows customers to collect their pre-ordered groceries for free after they step off the plane so they can spend less time in the supermarket and more time doing the things they want or need to do.”
“Melbourne Airport is the second busiest airport in the country and the Sydney to Melbourne route is the fourth busiest route in the world, so we were excited to work with Melbourne Airport to launch this new service.”
According to Langford, online and mobile platforms are becoming increasingly widely used among Australian consumers as a convenient shopping method.