For fresh produce marketing in Australia and New Zealand
Camellia Aebischer

BY CAMELLIA AEBISCHER

Free market performance data for veg

Harvest to Home will now host up to date data on consumer trends and market performance of vegetables and onions

Free market performance data for veg

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Hort Innovation and statistics company Nielsen have partnered to produce a large series of insights in to consumer behaviour in the fresh produce sector.

The newly launched Harvest to Home website will now host a regularly updated data bank, with a specific focus on vegetable, onion and sweet potato levy-paying industries.

The data, which is free to access, was compiled and utilised for Harvest to Home after Hort Innovation recognised that the industry was in need of deeper insights in to trends and consumer preferences.

“Never before has there been this level of buying information been available to vegetable, sweetpotato and onion growers,” said John Lloyd, chief executive of Hort Innovation.

“Using the Harvest to Home website, growers can quickly identify how well commodities are selling in each State, how often consumers are buying, and how much they are spending on each occasion,” he said.

“They will also be able to determine who is buying their products, whether they are young people, couples, elderly people or families.”

Levy-paying growers will have additional access to longitudinal data so they can view up to two years of historical trends.

Harvest to Home is funded by Hort Innovation using vegetable, sweetpotato and onion levies and contributions from the Australian Government.

To access data, visit www.harvesttohome.net.au

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