For fresh produce marketing in Australia and New Zealand
Liam O'Callaghan

BY LIAM O'CALLAGHAN

Monday 18th January 2021, 15:13 Melbourne

GrubMarket acquires Bengard Marketing

Food delivery startup expands its range of suppliers with the addition of the fruit marketer

GrubMarket acquires Bengard Marketing

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GrubMarket has announced its acquisition of fresh produce marketer Bengard Marketing, bolstering its supply from the US, Latin America and New Zealand.

This is the latest in a series of acquisitions for the US-based farm-to-fork food delivery startup, which services the B2B market, supplying grocery stores and meal-kit companies, as well as the B2C market.

Founded in 1978, Bengard Marketing is a longstanding provider of domestic and imported specialty fruits directly from sustainable growers in Chile, Argentina, Peru, New Zealand and the US.  Bengard Marketing will remain based in Los Angeles and will continue to be managed by its current leadership team.

Mike Xu, chief executive of GrubMarket, said Bengard Marketing’s assets would bring significant value to the company.

"Bengard Marketing is a highly reputable specialty fruit provider with a passion for people and produce. They created a business sector of sourcing sustainable fair-trade produce from South America and have since then been a top provider of cherries and stone fruits from South America,” said Xu.

“Their customer-centric team works directly with sustainable growers in Chile, Argentina, Peru, New Zealand, and the US to supply high quality fruits to the US market. We are thrilled to welcome them to the GrubMarket family. Together, we will strengthen our customer base and extend our grower network to Latin America and Oceania.

“Their deep insights of cross-continent food supply chain, logistics and warehouse management will also benefit the evolution of our software technology," he added.

As part of the acquisition Bengard Marketing will gain access to GrubMarket's proprietary WholesaleWare software suite, the company's software-as-a-service platform providing food industry suppliers and vendors with financial management, online ordering and sales, inventory management, and engaging customer relationship tools.

Broc Bengard, chief executive of Bengard Marketing, said the move would strengthen both businesses.

"We are delighted to join the GrubMarket family and look forward to the new growth opportunities that GrubMarket's technology and network will bring,” said Bengard.

“Coming together allows us to promote the sustainability of healthy food from farm-to-fork and grow wherever suppliers and buyers need an honest, hardworking partner.”

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