James Patrick, national program manager of 'A better choice!', will provide an insight into the award-winning Shop&Win marketing campaign in a webinar this week.
The campaign won the 2021 PMA-Produce Plus Marketer of the Year Award (MOYA), sponsored by Seeka. The award was presented at Hort Connections 2021 in Brisbane in June.
Shop&Win was a consumer-facing competition that supported independent fruit and vegetable retailers across Australia.
MOYA judges were impressed by the way the campaign harnessed a wide range of marketing tools – from point of sale activations through to digital advertising – to drive awareness of the competition, along with participation.
The webinar, hosted by PMA Australia-New Zealand, will take place on Thursday, 22 July, at 10am AEST.
Register HERE to join. This webinar is free to attend.
An interview with James Patrick will appear in the Spring edition of Produce Plus.