Asia Fruit Logistica 2026 exhibitor preview: Asia

This article is part of Asiafruit Magazine’s Asia Fruit Logistica exhibitor preview series, spotlighting some of the key companies to see at Asia’s most important fruit and vegetable event. This article highlights exhibitors in all markets in Asia. You can view all of the previews by region here as they are published.

Goodfarmer

At this year’s Asia Fruit Logistica, Goodfarmer will showcase its full range of private-label fruit, including bananas, pineapples, durians, blueberries, apples, young coconuts, and dragon fruit, alongside select premium domestic offerings. Goodfarmer brand director Sophy Cui notes that this diverse portfolio provides a one-stop solution for supermarkets, wholesalers, e-commerce, and beverage chains, catering to various procurement and consumer needs.

Over the past year, Goodfarmer has achieved significant brand milestones, with core products like organic bananas, Black Diamond pineapples, and frozen Monthong durians winning the 2025 ITI Superior Taste Award. Building on these accolades, the company continues to enhance its end-to-end quality control to elevate the consumer experience.

Joy Wing Mau Group

As a regular exhibitor with a “perfect attendance” Joy Wing Mau Group (JWM) will highlight its proprietary-brand products, such as Joyvio Blueberries and Joyvio Durians, alongside offerings from its leading global partners including Zespri, Driscoll’s, Rockit, and Envy.

“Joyvio Blueberries continues to expand its portfolio to meet diverse demands and consumption scenarios, with newly launched products like Joyvio Sweetie and Joyvio Crunch, as well as various packaging formats including boxed, tubed, cupped, and bucketed options,” says Konna Mu, general manager of JWM’s International Procurement Platform.

This year, JWM is upgrading its stand’s visual presentation and interactive experience. Centered on the concept of  ‘Joy Beats in Fruits’, the company will create “a youthful, open, and engaging space” for a comprehensive brand showcase.

With operations spanning more than 40 countries and regions, JWM maintains a leading market position in China for imported fruits such as kiwifruit, cherries, durians, and blueberries. On the export front, Joyvio Blueberries have successfully entered nearly ten countries, including Singapore, Malaysia, Thailand, Indonesia, and the Philippines, with export volumes continuing to grow.

“Through AFL’s global stage, we will deepen our connections with the international fruit industry, co-existing and growing with our partners to maximise value creation,” Mu says.

Pagoda

As a leading fresh fruit retailer in China focused on direct global sourcing, Pagoda will leverage the Asia Fruit Logistica stage to showcase its comprehensive, end-to-end procurement and sales support services to global suppliers.

“We maintain long-term connections with orchards and packhouses globally, co-create customised marketing plans, and roll out joint activities such as offline tasting sessions, channel distribution, and market promotion. We also provide comprehensive brand empowerment services, including product market positioning, packaging planning and design, and the expansion of cross-border and domestic online and offline channels,” says a company spokesperson.

Pagoda strives to introduce newly approved products into the Chinese market at the earliest opportunity. Earlier this year, when South African stonefruit was first approved for entry, Pagoda moved quickly to import South African plums via airfreight.

Today, Pagoda has also established an International Export Business Department to drive sales in overseas markets. Currently, the retailer’s signature products are being promoted and sold across various South-East Asian countries. Meanwhile, its subsidiary, Haiyang Jinchengtai, exports high-quality domestic apples, pears, and citrus to markets in Hong Kong, South-East Asia, and North America year-round.

Daemyung Farms

Korean importer-exporter Daemyung Farms has expanded its presence at this year’s Asia Fruit Logistica to highlight its growing range of premium fruits, varieties, and packaging options. With its own joint venture farms and packhouses, the company has firsthand knowledge of every stage of the production process. 

“By growing and packing our own products, we understand and control quality from cultivation and harvest to packing and shipment,” Daemyung Farms shares.

Its export offering includes strawberries, Shine Muscat grapes, peaches, pears, melons and more. The company imports bananas, citrus, grapes, and other fruits, and with the support of its parent company, operates a wholesale market. This footprint allows Daemyung Farms to distribute through wholesale and retail channels nationwide.

In the past year, Daemyung Farms successfully entered the US mainstream retail market for the first time, expanding beyond Asian retail channels to supply Costco USA. The company says the milestone reflects the growing recognition of Korean premium fruits and strengthens its presence in the global market.

Top Fruits

Top Fruits Supply HK has solidified its role as a trusted Malaysian durian supplier by upgrading its processing capabilities and refining quality control over the past year. Through close partnerships with local orchards, the company ensures a stable, consistent supply of fruit throughout the season. To serve international demand, it has expanded its product range with ready-to-eat innovations, most notably its signature Durian Pizza, which introduces the fruit in an accessible, modern format.

At this year’s Asia Fruit Logistica, the company showcases these innovations alongside its curated selection of fresh whole durians and frozen pulp. CEO Tan Sue Yee (pictured above) emphasises that its products are harvested at peak maturity and rapid frozen to preserve the signature creamy texture and rich, bittersweet finish of Malaysian durian. 

Focusing on key markets like China, Korea, the US, and Canada, Top Fruits Supply HK provides comprehensive B2B solutions, including OEM manufacturing, private label development, custom packaging, and end-to-end export support. 

DKing

DKing is dedicated to delivering authentic, high-quality Malaysian durians to customers around the world, supplying over 15 markets. The premium Malaysian durian brand specialises in sourcing, processing, and exporting premium durian products while maintaining the highest standards of food safety, quality assurance, and cold chain logistics.

Driven by its passion for Malaysia’s finest durians, DKing works closely with experienced orchard owners and trusted partners to ensure every product meets international quality standards. 

At Asia Fruit Logistica DKing will be presenting a range of fresh and processed products including fresh and frozen tree-ripened whole durian and durian pulp. It will also have downstream durian products and premium gift packs on offer.

Jutawan Enterprise

Pineapple specialist Jutawan Enterprise will be attending this year’s Asia Fruit Logistica with a variety of pineapple-based products such as fresh pineapples and processed items such as juices, dried snacks, jams and more.

Jutawan Enterprise grows several varieties, including MD2, N36, and Josapine with each piece of fruit selected to suit different market needs and product uses.

Over the past 12 months, Jutawan Enterprise has been collaborating with Malaysian government agencies such as the LPNM (Malaysian Pineapple Industry Board), Malaysian Agricultural Research and Development Institute and KPKM (Ministry of Agriculture and Food Security of Malaysia), as well as international companies to improve its product development, strengthen production and reach new international markets. 

“Our approach emphasises good farming practices, well-organised plantation management, and strong collaboration with partner farms to maintain consistent supply and quality,” says Jutawan Enterprise.

“Our goal is to showcase the versatility and natural quality of pineapples to both local and international visitors at Asia Fruit Logistica.”

Aqina Farm 

Aqina Farm is a Malaysian food and agriculture brand focused on the marketing, branding, development, and commercialisation of value-added agricultural products. The brand serves as a platform for marketing and promoting products derived from locally-grown MD2 pineapples.

Aqina Farm works to transform agricultural produce into consumer-friendly pineapple-based products through product development, processing, packaging, branding, and distribution. 

The company places a strong emphasis on quality, innovation, convenience, and market appeal and its downstream line includes fresh-cut fruit, fruit juice, frozen products, dried snacks and other value-added products.

Among the latest innovations from Aqina Farm is its 330ml MD2 canned pineapple juice. Developed as a convenient, ready-to-drink fresh fruit juice option for consumers, it is made from 100 per cent MD2 pineapple juice with no added sugar.

At Asia Fruit Logistica, Aqina Farm is looking to strengthen its presence in both the Asian and Middle Eastern markets. The company hopes to expand its

customer base and strengthen existing business relationships by introducing its latest downstream products to a wider network of distributors, retailers, and potential business partners.

Vida

Sparkling drinks brand Vida will be making its way to Asia Fruit Logistica to showcase its Vida Zero and Vida C ranges.

Vida Zero is a sparkling beverage with zero sugar, zero calories, and no added colouring, created to provide a refreshing choice for consumers seeking a healthier lifestyle without compromising on taste. Vida C is a sparkling drink containing Vitamin C which Vida says provides the recommended daily intake of this vitamin in a single serving. 

“It is a convenient and refreshing beverage that helps support a healthy immune system while delivering a great-tasting sparkling experience,” the Malaysian brand says.

Vida is currently exported to 58 countries and continues to expand its global footprint by entering new international markets. To meet its commitment to delivering great taste and high-quality beverages, Vida’s products are manufactured in facilities certified with HACCP, ISO 9001, and FSSC 22000, Halal-certified and have received the Healthier Choice recognition in both Malaysia and Singapore. 

Pengsheng Group 

Marking its first Asia Fruit Logistica appearance, Pengsheng Group will present its revamped premium brand, Branch Crown. Rooted in the philosophy ‘Believe in Nature, Believe in Standard’, this upgrade revitalises the brand’s identity and packaging systems. The group ensures year-round supply and full-chain standardisation backed by Global GAP and ISO22000 certifications.

Roy Wang, head of brand operations and global business, says the company will showcase its full-tier portfolio and standardised industry services, alongside three new launches: the flagship ‘Crown of Nature’ brand (selecting the top 20 per cent of Yunnan berries), its internationally certified organic range from Northeast China, and an upgraded ‘Super Cup’ series addressing counterfeiting and transit damage.

The group implements a dual-track expansion strategy focused on South-East Asia and Central Asia, while its Peruvian base offsets global seasonal shortages. Having fully renewed its operational systems, the group utilises proprietary quality controls and integrated digital traceability to advance the global rollout of high-quality Chinese blueberries.

RCL Reefer

Over the past year, RCL Reefer has achieved a comprehensive upgrade of its cold chain business. Currently, the company’s reefer container fleet has exceeded 6,000 units, with plans to continuously expand capacity to meet growing demand through 2027 while maintaining a consistent 98 per cent on-time delivery rate. In terms of digitalisation and safety, the company has not only elevated management standards for hazardous and temperature-sensitive cargoes, but also successfully reduced its fleet-wide carbon dioxide emission intensity by 16.82 per cent year on year, completing its first B24 biofuel bunkering in October 2025 to continuously drive sustainable growth.

At this year’s trade show, RCL Reefer will be highlighting its tailored cold chain logistics solutions designed for high-value perishable goods, which aims to significantly enhance quality and reliability throughout the entire transportation process.

The two core highlights on display will be the BhumSmart intelligent monitoring system and controlled atmosphere (CA) reefer technology. As RCL’s latest cold chain intelligence platform, BhumSmart provides real-time temperature monitoring, GPS tracking, and digital compliance records, significantly enhancing shipment visibility and cargo safety. Meanwhile, CA reefer technology precisely regulates oxygen, carbon dioxide, nitrogen, and ethylene levels inside the container, effectively delaying the natural ripening process of fruits and vegetables, thereby extending shelf-life and ensuring stable quality during long-distance transportation.

Magnus Farm Fresh

Adding value has been a focus for Indian exporter Magnus Farm Fresh, which has significantly expanded its processed foods business in the past year to support its premium fresh fruit and vegetable offering. 

It has invested in manufacturing capabilities, product development, and export infrastructure to reinforce its position as a trusted partner for fresh and value-added agricultural products worldwide. 

This is backed by an advanced digital traceability system, which provides farm-to-dispatch visibility and greater supply chain transparency for global buyers.

Founded in 2020, Magnus Farm Fresh serves customers in more than 49 countries across Europe, North America, Asia, Australia, and the Middle East. It sources, processes and packs its produce to meet internationally recognised standards, securing certifications including GlobalGAP, Grasp, BRCGS, and Rainforest Alliance. At this year’s Asia Fruit Logistica, Magnus Farm Fresh will spotlight its range of fresh and processed products, including seedless grapes, Bhagwa pomegranates, Cavendish bananas, fully husked coconuts, and value-added corn products. Another point of interest will be its retort and IQF (Individually Quick Frozen) products. The value-added, ready-to-eat and ready-to-cook solutions have been developed for modern retail and foodservice markets. 

Hogar 

Dedicated to becoming a premier year-round stable supplier of high-quality Chinese citrus, Yichang Hogar Fruit is returning to Asia Fruit Logistica to spotlight its robust service capabilities and digitalised systems.

“Our focus is not on showcasing a single seasonal bestseller, but on conveying our confidence in year-round stable delivery,” says Peter Xiang, general manager of Hogar Fruit. “We are transitioning from ‘growing good fruit’ to ‘delivering solid standards’.”

The company will also debut H-Track, its self-developed digital tracking system. H-Track achieves end-to-end control from raw material warehousing to finished product delivery, featuring real-time inventory aging alerts and full-process traceability to provide precise data support for the freshness and safety of every batch of citrus.

Targeting South-East Asia, Russia, Central Asia, the Middle East, and South Asia, Hogar Fruit focuses on becoming a tier-one supplier for leading regional supermarkets. Over the past year, the company has completed its organisational transformation from individual-driven to system-driven through the launch of H-Track, market expansion into Russia and Central Asia, and enhanced quality control systems.  

Supafresh

Following the official opening of its new headquarters and central warehouse, Supafresh has vastly enhanced fulfillment capacity. Storage space has expanded by roughly 400 per cent, supported by a full cold chain system and standardised processing lines. This upgrade significantly boosts nationwide supply efficiency and drives innovative offerings like fresh-cut fruit solutions for retail, catering, and tea channels, alongside year-round stable products like frozen avocados, helping Supafresh transition from a traditional importer into a comprehensive fruit solutions provider.

In terms of product innovation, Supafresh is showcasing several new items co-developed with global suppliers, including categories rarely seen or newly introduced to the Chinese market. Grounded in its Supply Chain 3.0 methodology, the company deepens its “global resources plus China insights” model to deliver differentiated, high-quality choices across diverse channels.

Anchored in the Chinese mainland, Supafresh has established a direct sales network covering major wholesale markets nationwide, serving over 30 leading retail, catering, and tea shops. Additionally, its in-house new media and digital sales system connects directly with end consumers through content marketing, achieving millions of Rmb in monthly GMV.

CJ Wang, head of product development at Supafresh, notes that the company will continue to drive its “Supply Chain 3.0” vision, creating long-term value for partners through global resource integration and channel operations.

Daikin Reefer

Since its founding in 1924, Daikin Industries has been a global leader in air conditioning, refrigeration, and climate control solutions. Daikin Reefer, a business unit within Daikin’s refrigeration division, provides reliable, high-performance refrigeration equipment to the global container industry, while also leveraging controlled atmosphere (CA) technology developed for marine applications to expand into stationary storage, contributing to food safety and sustainable cold chain solutions.

At this year’s event Daikin Reefer will be showcasing its container refrigeration units, along with its CA technology, which helps maintain the quality and freshness of perishable cargo during transportation and storage. The company will also introduce its Cargo Care activities, through which it provides comprehensive support to help customers ensure reliable operation and protect cargo quality.

S&W

S&W is excited to showcase S&W Sweet 16 and S&W Deluxe in this year’s Asia Fruit Logistica as the plantation in Bukidnon, Philippines celebrates its 100th anniversary. This enduring heritage and deep-rooted growing expertise serve as the backbone of the brand’s stringent quality control and expanding market success. Bukidnon’s verdant plateaus provide the ideal balance of sunshine and rainfall for growing pineapples. There, experts who have been caring for pineapples for generations carefully nurture the fruit using modern and sustainable farming methods. Every single pineapple is hand-picked, inspected, and carefully packed on the same day to preserve its quality. Committed to preserving natural goodness, S&W continues to showcase its innovation beyond fresh produce with its frozen pineapple range and premium not from concentrate juice.