Asia’s premier fresh produce show returns with enhanced buyer programme, new FreshTech platform and a jam-packed content agenda
Asia Fruit Logistica returns to AsiaWorld-Expo in Hong Kong on 2-4 September 2026 with even more on offer for visitors and exhibitors this year, according to a media release from organiser Global Produce Events.
The show is supported by a strong line-up of partners, including Knowledge Partner Asiafruit, Official Technology Partner Unitec, Official Fresh Produce Partner Imberri, Official Logistics Partner DP World, alongside official wholesale market partners Guangzhou Jiangnan Agriculture Group and Shanghai Huizhan Market, and the Hong Kong Tourism Board (HKTB).
And Asia Fruit Logistica 2026 raises the bar, with an enhanced buyer programme, a new technology platform, and a packed content agenda.
With over 730 exhibitors now confirmed from 40 countries and regions, spread across 27 national and specialty pavilions, Asia Fruit Logistica is set to draw the industry’s biggest names to Hong Kong, spanning the full value chain from growers and marketers to logistics, packaging and technology providers, GPE said.
Strongest-ever global buyer line-up
Asia Fruit Logistica introduces a significantly enhanced Global Buyer Programme this year, offering qualified buyers complimentary access and expanded benefits. New for 2026, FreshMatch, Asia Fruit Logistica’s dedicated matchmaking platform, enables registered buyers to browse participating exhibitors, identify relevant suppliers, and pre-schedule one-on-one meetings ahead of arriving in Hong Kong. GPE said the platform has drawn strong interest from importers, retailers, distributors and sourcing professionals across the world.
FreshTech: a first for Asia
Asia Fruit Logistica 2026 also marks the debut of FreshTech, Asia’s only dedicated technology platform for the fresh produce value chain. Spanning over 1,000m² within the exhibition hall, FreshTech brings together 30-plus technology exhibitors and a two-day expert programme across six verticals – from smart agriculture and packhouse automation to AI, cold chain intelligence, traceability and sustainability tech. The inaugural FreshTech Innovation Awards are also well under way, following a strong response from technology companies across the industry. Ten nominees have now been selected, GPE said, with the winners to be revealed on the FreshTech Stage on 3 September.
Jam-packed content programme at Asiafruit Knowledge Centre
Every ticket includes full access to the Asiafruit Knowledge Centre - powered by Knowledge Partner Asiafruit Magazine and located in Hall 3 - which returns with its strongest speaker line-up yet across three streams: Asiafruit Congress, Asiafruit Business Forum and Asiafruit Showcase, alongside the Asia Fruit Awards. Headliners include Driscoll’s Jae Chun and Jiunn Shih, Sunkist’s Cassie Howard, Dole China’s Leo Li, and Del Monte’s Mohammed Abbas, with daily category spotlights on berries, stonefruit and avocados, plus dedicated forums on nuts and dried fruit, and frozen fruit and vegetables.
The winners of the Asia Fruit Awards, recognising the best players in Asia’s fresh produce business, are announced on 3 September at Asiafruit Knowledge Centre.
Sundowner Party
Capping off the opening day of the show, Asia Fruit Logistica 2026 introduces the Sundowner Party on 2 September at AWE, East Lobby – a relaxed, complimentary networking event open to all exhibitors and visitors, with no registration required. From 16:30 to 19:00, attendees can unwind with a live band performance and free drinks. It’s the perfect way for the industry to connect and celebrate the start of the show once the exhibition floor closes.
China Study Tour
Asia Fruit Logistica 2026 also expands its flagship China Study Tour, offering delegates guided, firsthand access to the region’s fresh produce markets, importers and retailers. The programme includes a pre-show stop in Hong Kong, followed by post-show tours to Shanghai and Zhengzhou, giving international participants a behind-the-scenes look at sourcing, retail development and supply chain operations across Greater China.
Registration
Online tickets for Asia Fruit Logistica 2026 are now on sale, with savings of up to 40 per cent versus the onsite rate, via asiafruitlogistica.com > Visitors > Buy your tickets. Qualified buyers are eligible for a complimentary ticket. Offer valid until 28 August 2026, 23:59 Hong Kong ti
