New look features bolder colours and contemporary design to highlight premium quality
Washington-based grower-packer CMI Orchards has unveiled a refresh of its Nature’s Candy cherry brand.
The updated look will debut alongside the start of the 2026 cherry season, and promises a bold, modern feel for both retail shelves and in-store displays.
The updated Nature’s Candy lineup introduces new pouch bags and clamshell packaging for Dark Sweet and Rainier cherries, and features bolder colours, refreshed graphics, and a more contemporary design that highlights the premium quality of Northwest-grown fruit.
The new look also features the Planet Positive programme, highlighting CMI’s carbon-negative fruit.
Beyond consumer packaging, CMI announced that it has revitalised its master cartons, with the aim of creating a cohesive visual programme designed to “transform the cherry category at retail”.
The new cartons allow retailers to create billboard displays that attract shoppers and drive incremental sales, the company explained, with the design featuring strong red and green colour blocking, prominent cherry imagery, and consistent branding.
“Nature’s Candy is CMI’s signature conventional cherry brand, and this refresh draws on the classic nature of the original brand, while delivering a modern twist,” said Rochelle Bohm, vice president of marketing at CMI Orchards.
“Every element of the new branding, including a total suite of new point-of-purchase packaging, retail displays and cartons, was designed to hype the cherry season, elevate the shopper experience, and give our retail partners the tools they need to stand out during this important seasonal window where the best of the Northwest cherries are in store.”
