Collaboration between fruit and shipping industry giants brings Chinese New Year gift to consumers

On January 20, 2024, a cargo ship full of Chilean cherries in cold storage arrived at Shanghai Pudong International Containers Dock after a journey of over 20,000 miles on the sea, bringing to Chinese consumers cherries, a fruit that represents good luck.

This ship symbolised the arrival of Joy Wing Mau’s (JWM) first charted shipment of Chilean cherries for the 2024 season, another successful example of the company’s creative approach to the fruit trade between China and Chile.

Although the cherry industry in Chile has faced severe challenges amid the ever-changing weather, JWM has committed to linking global fruit resources.

JWM ensures the quality of its products perfectly matches the demand in China’s consumer market by leveraging its advantage of direct purchase, integrating premium supplies, and coordinating with and linking several sections in the upstream and downstream, such as picking, sorting, full container loading, cross-border transportation, and domestic distribution.

With its powerful operations across the whole industry supply chain, JWM ensures premium Chilean cherries arrive in China on time for the celebration of the Chinese New Year of Dragon, showcasing JWM’s professional operations and services in global procurement, its optimised international supply chain, and its nationwide fruit distribution channels.

What’s worth mentioning is that JWM has further cemented its leading position in the industry through joint efforts and coordination in international logistics and digitisation.

In JWM’s close cooperation with Maersk, a global giant in sea transportation, a “direct route from Chile to China” has been customised to deliver Chilean cherries to Chinese customers via a shortened logistics chain.

To ensure the stability in the quality of the cherries, they have been refrigerated throughout the journey from the producers in Chile to the consumers in China by keeping cold storage across the vessel, intelligently controlling the temperature, and directly transporting cherries to stores after containers arrive in the port. All these efforts have been made to ensure that, upon the spring festival, Chinese consumers can enjoy Chilean cherries that are as fresh and juicy as they are on the trees.

To enhance and lead the cooperation in logistics development for fruits trade between China and Chile, JWM, a leader in the fruit industry, signed a strategic cooperation agreement with Maersk Group, a giant in sea transportation, combining JWM’s advantages in fruit resources with Maersk’s advantages in logistics.

In the future, the two parties will work together to innovate fruit transportation, build logistics advantages in emerging global fruit markets, and establish a more efficient, convenient, and intelligent international cold chain transportation system that facilitates the development of global fruit trade.

In recent years, observing the market trend that saw cherries emerge as a must during spring festivals, JWM created a widely popular high-end cherry brand called Joyvio Cherry.

In doing so it linked the value chain from producers to consumers by cooperating with downstream and upstream partners, entering into partnerships with top quality Chilean orchards, and setting up a mature logistics system covering charted flights, direct sea shipments, and sea-air transportation.

Moving forward, JWM will continue to coordinate with the upstream and downstream of the industry and build a more competitive international logistics chain to bring fresh fruit from across the globe to Chinese consumers so that they can enjoy a healthy life.