Fresh initiatives fuel global growth at Asia Fruit Logistica 2025

Asia Fruit Logistica 2025 is gearing up for a dynamic edition at AsiaWorld-Expo in Hong Kong on 3–5 September, and the global fresh produce business is responding in force, according to a media release from organiser Global Produce Events (GPE). With exhibitors from 41 countries and regions, 25 national pavilions, and numerous new initiatives, the event promises its “most international and engaging edition yet”. 

New forums, First Timer Pavilion, and Retailer’s Club  

This year’s event introduces two brand-new forums: the Frozen Fruit and Vegetables Forum on Day 1 and the Nuts and Dried Fruit Forum on Day 2. Both take place on the Asiafruit Showcase stage and are followed by dedicated networking sessions, giving visitors direct access to expert insights, key buyers and suppliers, and new business opportunities in these fast-growing categories. 

Also new this year is the First Timer Pavilion. Created for companies debuting at Asia Fruit Logistica, it offers a high-visibility platform to introduce their businesses. The First Timer Pavilion is already nearing capacity, GPE said, with exhibitors from Lithuania, Mexico, Morocco, the US, and India among the first to join. 

The Retailer’s Club returns in 2025 after its successful debut, welcoming around 200 top retail buyers from across Asia and the world. Retailers enjoy exclusive services including a dedicated Lounge, Speed Dating, meeting spaces and curated Matchmaking. 

Strategic insights from business leaders 

Asia Fruit Logistica visitors enjoy full access to Asiafruit Knowledge Centre, the new content hub on the trade show floor. Powered by Asiafruit Magazine, Asiafruit Knowledge Centre features three content streams – Asiafruit Congress, Asiafruit Business Forum and Asiafruit Showcase – bringing visitors an unrivalled combination of strategic insights, practical advice, and innovative solutions.  

Bigger global footprint  

The international scale of Asia Fruit Logistica continues to grow, with exhibitors from 41 countries and regions already confirmed, including 25 national pavilions, according to GPE’s update. Portugal, Azerbaijan, and Morocco are returning to the show after several years, while Lithuania and Kenya make their debut appearance. Chile, Peru, Australia, New Zealand, Vietnam, Taiwan, Japan, and Tanzania are all increasing their footprint with larger stands and more participants. 

View the exhibitor line up, now live on the online catalogue. 

China will once again be the largest-single exhibiting country, underlining its critical role in Asia’s fresh produce trade. Leading Chinese distributor Goodfarmer – which has participated in every single edition of Asia Fruit Logistica since its launch in 2007 – highlighted the show’s global impact.  

“The event has become a key platform for us to engage with the global fruit industry, enhance our international profile, and build strong partnerships worldwide,” said Eric Zheng, Banana Product Director of Goodfarmer.  

Leading Turkish exporter Aksun is another longtime exhibitor at Asia Fruit Logistica, and managing partner Akin Soyleyen said the show continues to be “a cornerstone event” for business development in the region.  

“Each year, Asia Fruit Logistica provides us with invaluable opportunities to strengthen our existing business connections and establish new partnerships across Asia and beyond,” said Soyleyen. “We truly value the professionalism and international reach of the event, and we look forward to an even more impactful edition in 2025.”  

Asia Fruit Logistica also enables top global brands to deepen their penetration in the fast-developing Asia markets and showcase exciting new products.  

“The show is an exceptional platform for Driscoll’s Asia to connect with industry leaders and explore new opportunities in the Asian market,” said Andy Suh, senior director – Rest of Asia for leading global berry marketer, Driscoll’s.  

Register now to beat the queues  

Tickets are now available to join Asia’s biggest gathering of the global fresh produce business in Hong Kong this September. 

Visitors who purchase tickets now save up to 40 per cent off the onsite rate. By securing tickets in advance, they not only save money but also bypass waiting times onsite. Visitors will also receive an invitation code to participate in the China Meet Up in Guangzhou on 8-9 September.  

Purchase tickets here.

For more information on Asia Fruit Logistica, please visit www.asiafruitlogistica.com or contact the Organising Team at info@gp-events.com