Hortifrut and Naturipe partnership to highlight berry expansion strategy at Asia Fruit Logistica 2025

Global berry producer-marketer Hortifrut is looking to reaffirm its commitment to the development of the Asian market with its participation at Asia Fruit Logistica 2025.

The company will exhibit at the event alongside its strategic partner Naturipe, as it continues to expland its footprint in the region.

In 2024, Hortifrut IG Berries was recognised with the Impact Award at the Asia Fruit Awards, for its leadership in developing the berry category in India, from growing superior varieties to brand promotion and commercial development.

According to the group, this recognition reflects the effectiveness of a local approach, adapted to the specific preferences of the Asian consumer.

During this edition of Asia Fruit Logistica, Hortifrut said it will continue showcasing its portfolio of premium varieties and will reinforce its commitment to consistently supplying the Asian markets.

Hortifrut serves the region through local production in India and China – in partnership with local associates – and through direct imports of overseas fruit from its global operations, with supply coming from Chile, Peru and Mexico, ensuring year-round availability.

“Asia is a dynamic and demanding market, where consumers seek berries of superior quality and flavour,” said Bobby Yavari, CEO of Hortifrut APAC.

”Our proposition combines premium genetics, local presence, and global collaboration to meet that demand.

”India and China are fundamental to our long-term regional vision,” he added.

“From Asia Fruit Logistica, we aim to strengthen our ties with clients, listen to them, and share our vision of continuing to grow together, innovating, and delivering the best fruit, all year round,” noted Sandra Wenz, commercial manager of Hortifrut Asia.

In addition to its varietal portfolio, Hortifrut said will showcase its advances in sustainability, traceability, and operational efficiency.