The global fresh citrus supplier’s annual Lunar New Year initiative features custom-illustrated packaging and flexible merchandising solutions
Sunkist Growers is celebrating the upcoming Lunar New Year with the introduction of new Year of the Horse limited-edition packaging.
The move is part of Sunkist’s annual Lunar New Year initiative, which changes each year to reflect the zodiac animal and cultural traditions observed around the world.
The global programme is designed to help retailers bring seasonal relevance and cultural storytelling to the citrus category during the Lunar New Year period.
It features custom-illustrated ten-pound cartons designed specifically for Sunkist Navel and Cara Cara oranges, along with Lunar New Year–themed display bins.
Celebrated this year on 17 February, Lunar New Year is traditionally associated with prosperity and good fortune, with citrus commonly gifted as a symbol of abundance and well wishes.
“As Lunar New Year coincides with the start of the calendar year, retailers have an opportunity to connect cultural tradition with how shoppers are thinking about food, family, and fresh routines,” said Cassie Howard, senior director of category management and marketing at Sunkist Growers.
“Our Year of the Horse programme is designed to make that easy – combining eye-catching packaging with flexible merchandising options that help elevate citrus during an important seasonal moment.”
In addition to the limited-edition orange cartons, Sunkist noted that the programme allows retailers to expand Lunar New Year sets through open display bins that can accommodate a range of citrus offerings.
Lemons continue to play an important role as shoppers enter the new year, focused on at-home cooking and everyday versatility, while larger fruit options, such as pummelos, offer a bold visual presence perfect for Lunar New Year–themed displays, the group outlined.
“The strength of Lunar New Year merchandising is its flexibility,” Howard added. “Whether retailers choose to anchor their displays with limited-edition orange cartons, build out larger themed bins, or complement the set with everyday citrus staples like lemons, these programmes are designed to support both celebration and repeat purchase.”
