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Gordon Breschini, left and Bob Collier

Calavo Growers has announced the promotion of Gordon Breschini to director of national sales for the Calavo Fresh team, and the retirement of industry veteran, Bob Collier.

Breschini, who joined the company in 2008 and most recently served as senior account manager, will lead the national Fresh Sales team, targeting volume growth; managing US avocado-customer relations by working with Fresh directors and account managers and working to establish avocado pricing strategies that drive profits for the company and customers.

Calavo recognised the well-deserved retirement of Bob Collier, following a 30+ year career in avocados, including 16 years of tenure at Calavo, most recently serving as vice president of sales for the company.

“Calavo is fortunate to have dedicated leaders like Gordon to support the growth of our Fresh Sales team,” said Rob Wedin, EVP of sales.

“We look to his experience with our company and in the industry to help grow our avocado and other fresh sales. Calavo would also like to thank Bob for his leadership within our company and wish him well in his retirement.”

Breschini will report to Wedin in his new role.