Dutch berry specialist FruitFul-Berries has decided to join the CO₂ Correct initiative for the company’s full range of berries, according to the initiative’s founder, Stephan Schneider.
The FruitFul-Berries team of Robbert Leisink, Maxim de Roeck and Kevin Smedts met Schneider at this week’s Fruit Logistica exhibition in Berlin.
“Like so many other companies in the sector, FruitFul-Berries had been looking for the right way to tackle the theme of sustainability,” said Leisink, co-owner of FruitFul-Berries. “The CO2 Correct approach to directly correct the full carbon impact and then initiate effective sustainable measures, appeals to us enormously.”
“The step of correcting the impact is realised in days with CO2 Correct,” Leisink explained. “This hands-on approach really suits our company and the fruit and vegetable industry in general. We will focus on sustainable development in the coming years, but we also need guidance in making the right choices. With CO2 Correct, we look for sustainable steps that have a real effect on our footprint.”
“It's great to see three enthusiastic entrepreneurs such as Robbert, Maxim and Kevin can immediately identify with our approach on sustainability,” said Schneider. “CO2 Correct wants to make sustainability accessible to the sector and we do this, among other things, by providing people here in Berlin with insights into their impact. Our approach is to make an impact today and work together towards a sustainable future.”
“The customer will be given the choice to have the label applied to the final packaging,” added Leisink. “It is important for us to make the fruit and vegetables industry aware of our responsibilities and show them that there is always room for improvement. Of course, we hope that all of our customers will choose the CO2 Correct label in order to bring awareness to the end-consumer. It really is an added value for the entire chain.”