The members-only platform aggregates point-of-sale data, consumer trends, and trade flows into one interactive interface, positioning IFPA as the first association to offer dynamic AI-enabled intelligence for the global produce sector
The International Fresh Produce Association (IFPA) has launched an new AI-empowered Global Intelligence Engine, a members-only data and insights platform that it says is transforming the way the fresh produce and floral industry accesses, understands, and acts on information.
Officially unveiled at the Global Produce & Floral Show, the Global Intelligence Engine was demoed live at the IFPA booth.
The association said the Engine drew “significant engagement” from members across the supply chain, who experienced firsthand the platform’s ability to ”deliver instant answers, custom analytics, and visualisations” powered by proprietary IFPA data and expert analysis.
“Imagine having the ability to generate highly customised, granular reports on the topics that matter most to you – whether it’s broad market trends, regulatory developments, or deep, category-based consumer insights,” said Patrick Vizzone, chair of the 2026 IFPA board of directors, during his remarks at the show.
“Our IFPA team has developed a transformative platform that unites IFPA’s vast and proprietary data with the power of Large Language Models and the rapidly advancing potential of AI.”
The Global Intelligence Engine is described as the first platform of its kind in the industry – a single, integrated intelligence system that aggregates up-to-date point-of-sale data, consumer behaviour trends, import/export flows, production patterns, and IFPA’s own expert insights into one intuitive interface.
Unlike static reports or dashboards, the Engine is interactive and AI-empowered, enabling users to ask direct questions about markets, pricing, and demand, then receive clear, data-backed answers in moments.
“Our industry cannot, and will not, be left behind,” said IFPA chief executive Cathy Burns. “The use of AI is making our association more efficient, but beyond that, we’re ensuring that every member has the power to see around corners, to anticipate trends, and act faster with confidence.
”The Global Intelligence Engine is a difference maker for our industry, with the power to make a financial difference in our members’ businesses.”
IFPA said that the launch of the Global Intelligence Engine positions it as the first association in the global fresh produce and floral industry to offer a dynamic, AI-enabled data platform powered by both proprietary and partner-sourced intelligence.
”This innovation directly supports IFPA’s mission to drive industry-wide prosperity and serves as a key pillar in the association’s strategic priority to deliver transformative value to members,” it added.
