Marketer joins celebrated winter sports athletes in distributing healthy snacks and prizes to around 400 children in the Dolomites
Apple brand Kiku has teamed up with several well-known athletes – including Olympic luge champion Andrea Vötter, snowboarder Omar Visintin, and ski legend Peter Fill – to inspire hundreds of children in the Dolomites, northern Italy.
The company joined the athletes in handing out healthy snacks, prizes, and goodies to around 400 kids at Slalissimo, a special ski event held at the alpine resort of Jochgrimm / Passo di Oclini in South Tyrol.
“With our brand Kiku, we are committed to promoting an active and healthy lifestyle – and this is reflected in our initiatives,” said Jürgen Braun, CEO of Kiku brand owner Adema. “For us, sport and conscious nutrition go hand in hand – especially for children.”
He added: “Events like Slalissimo show how important it is to inspire young people to stay active and enjoy nature. This is exactly where we want to contribute with Kiku.”
Source: Adema
