Vidre+ offers a simple, sticker-based solution to extend fresh produce shelf-life
As crop protection experts, we understand better than anyone that the potential of your fruit and vegetables is crucial to the success of your business. We also know that you strive to deliver the cream of the crop every single day.
Vidre+ helps you do exactly that. This innovative system gradually releases 1-MCP (1-methylcyclopropene), helping maintain freshness and quality so your produce meets industry standards for longer. One sticker per box protects produce from premature aging and safeguards the quality of your crop.
Vidre+ is solely available through Janssen PMP in Europe and the United Kingdom.
How Vidre+ works
Fruit releases a natural hormone, ethylene, which triggers the ageing process when it attaches to an ethylene receptor in the produce. The 1-MCP released by Vidre+ stickers keeps ethylene from doing so by blocking that receptor, thus slowing down the fruit’s ripening process and increasing its shelf-life.
The result? Longer sales windows for your high-quality produce. And demanding retailers and consumers falling in love with the quality and look of your fruits and vegetables.
The benefits of Vidre+
Enhanced packaging: You can apply Vidre+ stickers to your packaging when packing the fruit. The stickers can be used on any type or size of packaging and can be fully customised. Simply apply one sticker to each package and let Vidre+ do the rest. It’s the perfect solution for high-quality produce and steady revenue year-round.
Easy application: Fruit is a delicate, natural product that continues to ripen after harvest. However, fresh fruit is most appealing to retailers and consumers. Therefore the quality of produce distributed is vital to the revenue of packers and wholesalers. Fruit with an extended shelf-life can be stored and sold over a longer period. Vidre+ makes that possible.
Improved produce quality: Consumers have an eye for quality and want only the best. This means that a lot of produce gets rejected before it even hits the shelves. Sometimes, produce barely makes it onto the shelf before it is tossed. Vidre+ extends the shelf life of produce, preventing unnecessary food waste.
Increased profitability: The quality of crops determines their marketability. Since consumers are so critical of produce quality, high-quality fruit is more likely to sell. Vidre+ can limit post- harvest losses by slowing down the ripening process and maintaining quality for a longer period of time, thus increasing profitability.
