Move is aimed at reducing food waste and offering shoppers more chance to pick up a bargain
Aldi is updating its Too Good To Go (TGTG) service this Christmas to give shoppers even more flexibility to pick up discounted products and reduce food waste.
From Friday 19 to Wednesday 24 December, customers will be able to reserve a TGTG ‘Surprise Bag’ up to five days in advance, rather than the usual 24 hours. The change is designed to give customers more choice and convenience during one of the busiest periods of the year.
The ‘Surprise Bags’ cost £3.30 each and contain at least £10 worth of food that is approaching its sell-by or use-by date. So far, Aldi has sold 1.5mn bags.
The retailer expects to sell more than 67,000 Too Good To Go bags throughout December, including an estimated 10,000 on Christmas Eve alone.
Aldi is also extending the early-reservation window for its New Year’s Eve Surprise Bags, which shoppers can secure via the app from Wednesday 17 to Wednesday 31 December. The bags offer a further opportunity to pick up reduced-price products over the holiday season, while helping to cut food waste.
Luke Emery, national sustainability director at Aldi UK, said: “This Christmas we’re giving greater access to our Too Good To Go bags by letting customers secure them earlier than ever before. It’s a simple way to pick up even lower priced items at Aldi, while cutting food waste.
“We’re proud of this important partnership as part of our commitment to becoming a more sustainable business and seeing how popular it has become with customers and the momentum it’s gaining is incredible.”
