Discounter’s figures come in biggest-ever Christmas grocery spend by shoppers generally
Aldi has reported what it describes as its best-ever Christmas, with sales of £1.65 billion in the four weeks to Christmas Eve, up three per cent on the year before.
The retailer put its performance down to price being the biggest priority for shoppers in 2025, with customers seeking ways to celebrate on a budget without compromising on quality. Aldi had committed to beating rivals on the price of a traditional Christmas dinner as part of a £325mn investment in lowering prices throughout the year.
Aldi said total sales increased by over five per cent in the week leading up to Christmas, with 22 December marking its busiest trading day. There were over 57mn transactions over the four-week period to Christmas Eve, representing its highest-ever number.
Demand for Aldi’s Specially Selected premium own-label range also increased by over 12 per cent, it noted, and there was strong demand for home-grown produce. Shoppers bought 56 million potatoes, 37 million carrots and half a million turkeys.
Giles Hurley, CEO of Aldi UK and Ireland, said: “This Christmas proved once again that a great-quality Christmas can still be affordable. We delivered a Christmas without compromise, offering customers award-winning British products at unbeatable prices.
“As we move into 2026, our focus remains unchanged – keeping prices low and quality high, so that every household in Britain can enjoy amazing food all year round.”
’Biggest-ever Christmas for UK retail’
Aldi’s figures come after what analyst NielsenIQ said was the biggest-ever Christmas over the four weeks to 27 December 2025, with shoppers spending £19.6bn – a growth of 2.5 per cent versus the previous year. However, unit growth was weaker at -0.2 per cent.
For the major supermarkets, total till sales grew three per cent, while ecommerce was the fastest-growing channel at 9.9 per cent. The level of promotions increased from 25 per cent in November to 27 per cent in December.
Mike Watkins, head of retailer and business insight at NielsenIQ, said: “Christmas 2025 was in line with expectations. Consumers were cautious and this led to more considered purchasing, buying only what was needed helped by seasonal price reductions but still finding money to treat themselves.
”Online was the winning channel as consumers looked to the convenience of on and offline purchasing.”
