Long-term collaboration delivers precision-driven labelling solutions
Sinclair marked its decades-long collaboration with Washington Fruit Growers, providing specialist labelling solutions to the US-based fruit marketer.
Mikey Hanks, operations manager at Washington Fruit and Produce, commented: “Our relationship with Sinclair goes back over 30 years, and it’s built on a shared belief: delivering the right thing to our customer.
“One of the best aspects of Sinclair’s service is their on-site presence. Their technicians follow strict preventive maintenance schedules, making sure the labelling systems and applicators are always performing at peak levels. For us, that translates directly into less downtime and reduced overtime costs. We know there are other suppliers in the market, but we don’t even look. Sinclair gives us the best package, and it works the best.”
Supporting precision-driven operations
Washington Fruit runs 10‑lane sizers, meaning each applicator represents 10 per cent of total production. With a daily performance target of 95 per cent or higher, equipment uptime is critical. “If even one applicator goes down, we fall below spec. Two applicators, and we’re way out of spec,” Hanks explained.
“With Sinclair, we consistently hit 95 per cent and above without concern. That reliability allows us to stay on target and maintain operational excellence. Our goal is perfection in the apple line. Sinclair shares that commitment to 100 per cent label accuracy.”
Lauren Soleimani, sales director at Sinclair North America, said: “Washington Fruit embodies the kind of long-term collaboration we strive for. For more than 30 years, we’ve grown together – advancing technology, improving uptime, and supporting their commitment to quality. We’re incredibly proud to be part of their operational success and look forward to continuing this journey of excellence together”.
A labelling leader in the apple category
Duncan Jones, senior marketing manager at Sinclair, highlighted the importance of the apple category within Sinclair’s client portfolio. “Along with Washington Fruit Growers, we are fortunate to work with many other leading apple players around the world. This includes Pink Lady, Vog, Melinda, Vip, Johnny Apple Seed, Stemilt, Hansen, Copefrut, Blue Whale as well as leading retailers (for own label) and many more,” he said.
“Brands play an essential role in the apple business, and Sinclair’s labelling systems are a way to ensure great branding with sustainable credentials. Also, with apples being labelled on a variety of high-speed, automated labelling systems, both tray and on-line, Sinclair’s customisation for each packinghouse maximises operational efficiency in the apple business.”
