BerryWorld jv creates continental presence

Left to right, Felipe Silva, VBM, Adam Olins, BerryWorld, Ben Vandermost, Vitalberry bv, Eugenio Silva, VBM, and Juan Ignacio Allende, VBM

UK-based soft-fruit specialist BerryWorld has announced an agreement with Chilean partner VBM, to create Vitalberry BV, a 50:50 joint venture fresh fruit and marketing company for continental Europe.

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