Over thirty companies from the produce sector attended a seminar entitled Branding in the Produce Sector, held at Burghley House in Lincolnshire.
The seminar was hosted by Cambridge-based food and drinks branding specialist The Bryt Group, together with Grant Thornton, Barclays Bank and recruitment and HR firm MorePeople.
The presentations included Eddie Stableford, managing director of Bryt Group, who explained how powerful brands bring with them profitable growth. David Bush, head of retail at Grant Thornton, concentrated on how brands can be valued as business assets. John Laud, head of food, drink and packaging at Barclays Corporate banking focussed on how businesses are valued.
And Mark Newton, managing director of Soleco UK, used the Florette story to put forward the proposition that consumers are willing to pay a premium for fresh produce whose branding reflects and satisfies consumers’ twin concerns of achieving quality and taste.’
No comments yet