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British potato suppliers Albert Bartlett have signed up to Sport Relief by pledging to donate 5p for every promotional bag of Rooster potatoes sold.

The company said they were creating a number of sporting initiatives and campaigns to encourage its consumers and staff to get involved with Sport Relief, which runs from 17 – 23 March.

They added they are offering eight families activity breaks from surfing in Cornwall to canoeing in the Lake District by entering a prize draw.

Albert Bartlett head of marketing Michael Jarvis said: “We are delighted to be partnering with Sport Relief and helping its work both to improve the lives of people in the UK and internationally and in getting the nation off the couch. Albert Bartlett potatoes are a healthy source of slow energy release, ideal for helping you to step up for Sport Relief, so the brand fit is excellent.”

Since 2002, Sport Relief has raised over £335 million, with cash going towards the wider Comic Relief fund.

The family owned Albert Bartlett is one of Britain’s leading potato suppliers, having invested over £140 million in infrastructure since 2003. Last week it was awarded a £4 million grant by the Scottish government and EU to diversify into the chilled potato and convenience market.

Managing director, Mark Murray said: “Our development into this exciting new area will create 35 new jobs and safeguard 50 more here in Airdrie, in addition to providing security for our partners working in the entire supply chain, not least our dedicated group of potato growers.

“When the plant is operational, it will process 50,000 tonnes of potatoes per year, around 90% of which will be grown in Scotland.”