The Food & Drink Expo 2008 (FDE 08) will have an international flavour with more than 60 per cent of the exhibition space taken by Austria and Italy. Pavilions from around the world also include Canada, Germany, Austria, Saudi Arabia, Thailand and the USA, while international exhibitors from Australia, Turkey, Czech Republic, New Zealand, and most points of the compass are also signing up fast.

Food & Drink Expo 2008 organisers, William Reed Events & Exhibitions, is marketing the event as far away as China, India and Jamaica, as well closer to home within the EU, other European states and Central and Eastern Europe.

The exhibition, to be held at the NEC in Birmingham on April 6-9, will once again feature a selection of specialty food and drink products. Xtazy Energy will promote its range of energy drinks aimed at the younger market made from herbs and nutrients based on the Guarana seed. And Americatessan is exhibiting its expanding range of American food and condiment lines including Libby’s pumpkins, Old Bay seasoning and Motts apple sauce.