Restaurant chain Frankie and Benny’s is expanding their vegan and vegetarian range to capitalise on growing “flexitarian” diets.
Their “Feel Good” range was introduced after a customer survey by YouGov showed one in eight parents of children aged 18 and below didn’t have any food when eating out due to a lack of lighter options.
Frankie and Benny’s will promote the new range across social media, with “influencers” visiting restaurants and producing content about their experience.
Oliver Hopkins, brand manager at Frankie & Benny’s,said: “As a proud family-friendly restaurant, we know we need to cater to all audiences. Our brand-new ‘Feel Good’ range expands our vegan, vegetarian and low-calorie options to help everyone find something that suits them.”
Britain’s hunger for vegetarian and vegan options has grown significantly in recent years, with AHDB figures suggesting 68 per cent of Brits now follow flexitarian diets, composed predominantly of fruit and vegetables, rather than meat.
The number of vegetarians in the UK remains below 10 per cent, while vegans make up 2 per cent of the country.
In May, Waitrose announced they were doubling their vegan and vegetarian range, with the launch of 50 new products, after sales of their veggie food rose 34 per cent.