Cash and carry Makro is making more money then ever on its fresh produce lines, and is outperforming its rivals in fruit and vegetable sales.
The nationwide cash and carry, which counts hotels, restaurants, caterers and independent retailers among its main customers, has increased its selection of fresh produce to more than 300 lines over the last three years, and sources as much British produce as possible.
The firm is also working on a new range of prepared potato products - including mashed, sliced and par-cooked - for its catering customers, to accompany its Lord branded fresh-cut chips offer. Makro outlets also stock more than 30 lines of fresh herbs.
Martin Griffin, regional fresh foods implementation manager for Makro South East, told FPJ at Makro’s stand at The Restaurant Show 2008 in Earls Court: “We are continuing to look for new products and build on our current range. At Makro South East, we source a good deal of our stock from farms in Boston, Lincolnshire, and can have vegetables cut, packed and in store in one day.
“Makro had a very limited fruit and vegetable selection three years ago, but we always listen to what our customers are looking for and fresh fruit and vegetables have really become a priority for chefs and caterers.
“In terms of price we are extremely competitive, but it is not about price,” added Griffin, pictured. “Quality comes first with fruit and vegetables, and we receive a fresh delivery every day of the week. In the current climate, price is the key; but having pride in our fresh produce is our priority.”
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