Retailers in the UK, Ireland and Germany are backing the push
Fyffes is encouraging consumers to carve lanterns out of pineapples instead of pumpkins in a marketing push across the UK, Ireland and continental Europe.
The multinational banana and tropical fruit supplier noted that the Halloween lantern tradition began in Ireland, where turnips were originally used. When Irish immigrants brought the custom to America, pumpkins became the carving favourite.
Fyffes wants to put a new spin on the tradition and is working with retailers across Europe to encourage shoppers to buy, carve, and enjoy pineapples this Halloween.
Retail partners include Morrisons and Iceland in the UK, Netto Marken-Discount in Germany, and Dunnes Stores and SuperValu in Ireland, and Fyffes said it believes ‘scary pineapples’ could become a new Halloween favourite with strong retailer support.
Along with scary pineapple labels and packaging, Morrisons is also offering in-store tastings and selling pineapple corers to make carving even easier.
“This initiative brings multiple benefits,” said Frank Burkhardt, chief commercial officer at Fyffes. “It aligns with our sustainability goals by reducing food waste, giving our sweet, juicy pineapples with bent crowns or scorched leaves a second life.
“It also boosts sales and engagement during a slower season, while encouraging families to enjoy pineapples as a fun, healthier Halloween option that can be enjoyed immediately.”
