Iceland store

Iceland and The Food Warehouse have joined forces with global product discovery platform RangeMe to expand its new product sourcing capabilities.

RangeMe offers a single place for buyers to discover suppliers from around the world. By tapping into the platform, Iceland and The Food Warehouse will gain access to more than 800,000 products from over 200,000 suppliers. It said this will enable its team of buyers across frozen, chilled and grocery 'to source the most innovative emerging products.'

Iceland said it aims to maximise the potential of RangeMe to source trend-led and innovative products at scale, and speed. The supermarket’s team of buyers will maximise RangeMe’s software to discover brands and products faster, connect with suppliers, request samples, and discuss next steps.

RangeMe first launched in 2014 and is now used by more than 15,000 retail buyers in the UK, Benelux region, North America, and Asia Pacific.

Andrew Staniland, trading director at Iceland, said: “Joining forces with RangeMe has already transformed our sourcing and buying process. Our customers have increasingly diverse tastes and preferences and RangeMe’s technology presents us with opportunity from the global product market on one screen.

'Huge opportunity exists in collaborating. Embracing new technology, as we have with RangeMe, is key to getting ahead in the retail industry. This partnership has streamlined our approach to buying and sourcing and we will continue to maximise the software to supercharge our efforts to get the best-of-the-best onto the shelves in our stores as quickly as possible.”