PrepWorld’s new prepared pomegranate line has gone into Costco stores nationwide
PrepWorld has launched a new prepared pomegranate brand into Costco.
Poppin Poms pomegranate seeds has gone on sale in a branded 454g pack, exclusively in Costco stores nationwide. The launch marks the brand’s first major retail placement and introduces a dedicated, branded offer into the prepared pomegranate seed space.
The products are sourced from a network of over 20 growers across nine countries, allowing for consistent quality and seasonal-best sourcing throughout the year. Each pot contains ready-to-eat seeds, prepared and packed in the UK.
The company said Poppin Poms aims to “inject fresh energy and consumer engagement” into an already high-growth area of produce.
The prepared pomegranate seed segment continues to see strong retail growth, with value sales up 52 per cent and unit sales up 42 per cent in the past year versus two years ago [Circana].
Household penetration has also reached an all-time high of 10.5 per cent, up 25 per cent year-on-year [Kantar], as consumers increasingly trade up to larger pack sizes to meet rising usage demand.
With strong nutritional credentials, year-round availability, and broad appeal across demographics, pomegranate seeds are well-placed to tap into demand for healthy, convenient snacks and versatile ingredients for everyday meals.
The launch builds on a marketing campaign led by PrepWorld that was designed to drive awareness and engagement through high-reach influencer collaborations, recipe inspiration, and health storytelling. Content from well-known names such as nutritionist Emily English and Dr Rupy Aujla is helping bring the product’s health benefits and versatility to life.
The campaign has also been shortlisted in the Marketing Campaign of the Year category at the upcoming FPC Fresh Awards, recognising its early impact within the industry.
Ben Olins, CEO of PrepWorld, said: “As market leaders in fresh-cut fruit and specialists in prepared pomegranate, we’ve built trusted, long-term partnerships with growers around the world. That foundation enables us to deliver consistent quality and availability year-round.
“Poppin Poms is the next step in elevating the category, combining our supply expertise with a brand-first approach that brings something new to the fresh produce aisle.”
Andrew Crawford, insight and marketing controller at PrepWorld, added: “The early success of our marketing campaign reflects our deep understanding of fresh produce trends and what shoppers are looking for. It helped us identify a clear opportunity to introduce a brand into the prepared pomegranate space.
“Backed by consumer insight, a strong visual identity, and a shopper-first approach, we believe this is just the beginning for Poppin Poms and for the future growth of the category.”
