The Dutch produce organisation is celebrating 10 years of commercial availabilty of truss toms in the Netherlands this week.

It has carried out extensive preference mapping research and found that 47 per cent of respondents chose vine tomatoes as a healthy snack with 73 per cent using them in mixed salads and 46 per cent for tomato salads.

It is widely believed that the aroma of on-the-vine selections and the attractive visual appeal of the fruit has been central to the success of the vine tomato.

Margreet van Harn, marketing director of The Greenery said: 'The real test is in the eating. In order for consumers to repeat their purchase, the flavour has to be good and this is where tomatoes on the vine have such a strong selling point, because they are bursting with flavour - as well as good looks.'

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