Spinach and watermelon among lines in latest price-cutting drive

Summer favourites including spinach and watermelon are among 200 products having their prices cut by Waitrose in a £100m investment by the retailer.

The lower prices of grocery items can be found in every aisle and include cupboard staples, as well as summer barbecue and picnic favourites.

Half of the products are now at least 10 per cent cheaper, and the move represents Waitrose’s second major price drop this year following another £100m investment in cutting over 300 prices in February.

The cuts include a 260g bag of Essential British spinach, 15p off at £1.60, and a 450g pack of watermelon chunks, down from £5 to £3.95.

Charlotte Di Cello, commercial director at Waitrose, said: “We’re investing millions in lowering the prices of everyday food across our aisles so customers benefit every time they shop with us.

“But it’s summer, so our customers are telling us they also want delicious treats for picnics and barbecues to be more affordable, so we’ve lowered the prices of British double cream, ice cream, ice lollies, and meringues made with free-range eggs.

“We’ve made these cuts with absolutely no compromise on the high quality, high welfare, and delicious recipes our customers expect from us. 

”We’ll still react to any drops in food inflation and pass on savings to our customers as soon as the prices we pay begin to fall, and we’ll continue to pay farmers a fair price for their products too.”