Marketing – Page 12
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ArticlePicota campaign kicks off in UK
Rains may have dampened the production outlook, but there’s no shortage of enthusiasm for the arrival of the new season crop
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ArticleEurope set for low pear crop
Upcoming European pear harvest will be one of the smallest in the last ten years, according to forecast released at Interpera
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ArticleBelOrta promotes local origin of aubergines
The Belgian cooperative has joined forces with the Mister Spaghetti restaurant chain to highlight domestically produced aubergines
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Article‘Make produce sexy,’ says AMFRESH
The fresh produce department needs a complete makeover to combat falling sales, according to the UK’s top fruit supplier
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NewsSummer Citrus from South Africa kicks off 25th year
Despite current challenges, SCSA promises that high-quality fruit is on the way weekly for the rest of the summer
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ArticleSteven Martina to leave The Greenery and join Zespri
Dutch cooperative’s CEO will succeed Giorgio Comino as kiwifruit marketer’s director for Europe and North America
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NewsRajpol wins exporter award
The Polish fresh produce group is named Top Exporter at the Modern Distribution Congress in Warsaw
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NewsTrap-Eye wins Greentech Innovation Award
Biobest’s automated sticky trap system is designed to improve the accuracy and efficiency of pest monitoring
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AdvertorialFrom Moldova with Love: Cherries Ready to Take the EU Market by Storm
The first varieties are being harvested with prospects good for the season ahead as the industry expands
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NewsRockit signs Lulu deal in Middle East
Apple brand signs year-long MOU with hypermarket group to help grow the Middle Eastern market
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ArticleBiedronka celebrates Colombia’s finest fare
Poland’s biggest supermarket is showcasing a range of Colombian foods as part of its Acción Colombia initiative
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NewsSun World acquires Kankun mango variety
The Diazteca variety is currently in limited production in Mexico, with trees available under license from Sun World beginning in 2024
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ArticleYazBerries bids to put Turkish blueberries on the map
Blueberries are a relatively new crop in Turkey, and the young company is committed to establishing a reputation for its fruit in global markets
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NewsProminent utilises neuromarketing
Tomato specialist has established a partnership with Unravel Research to get a complete picture of what drives consumers
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NewsConsumer support for Fairtrade “remains strong”
New research suggests that shoppers are staying loyal to Fairtrade products despite the the cost of living crisis
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ArticleIs it time for a fresh look at bananas?
Better consumer engagement is the key to shaking up the banana category and increasing sales, says Fyffes’ Juan David Alarcón
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NewsFreshfel champions the true face of fresh produce
Association’s Annual Event in Brussels focused on building a fresh image for fruit and vegetables
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ArticleRedPop gets a ticket to ride
The new apple variety is riding high in the UK with adverts on London’s double decker buses this spring
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ArticleFrutura announces major consolidation in avocados
Frutura-branded Hass avocados will be on sale in North America from the third quarter of this year
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NewsSouth Africans face potential US storm
Accusations of South African arms supplies to Russia angers the US and results in a media storm