Marketing – Page 12
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NewsAbrafrutas targets new growth for Brazilian fruit
Industry leader Guilherme Coelho tells president Luiz Inácio Lula da Silva about fruit sector’s “essential role”
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NewsPlenty on Canada’s plate
Canadian trade body CPMA has a lot to think about this year, from protecting the industry’s interests on packaging to helping boost fresh produce consumption, according to president Ron Lemaire
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VideoThe Power of Branding, Episode 4
The fourth episode of FPJ’s video series in collaboration with Coregeo explores the lessons we can learn from successful fresh produce brands such as McCain and Zespri
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NewsProbiotic produce enhances gut health
Danny Weiss, chief executive officer of Wonder Veggies, introduces Fruitnet to its unique probiotic-infused fruit and vegetable concept
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NewsKanzi celebrates its 20-year anniversary
The European apple brand’s two-decade journey is set to be marked by a continent-wide marketing strategy and the release of a special gift box
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NewsMastronardi buys out BerryWorld’s share of joint venture
Supplier retains exclusive right to sell BerryWorld’s premium varieties in North America, and companies commit to continued collaboration
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CommentEgyptian grape exporters welcome demand despite low prices
Mina Eissa, founder and agribusiness export consultant at RejoicePro, analyses Egypt’s latest grape campaign, one marked by good quality and demand, if not prices
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NewsSanLucar scoops international branding award
Valencia-based company tops a competitive field to win Global Brands Magazine honour
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NewsAsia Fruit Logistica wraps up stellar show
More than 13,000 trade visitors meet with some 760 exhibitors from 42 different countries and regions
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NewsNZ kiwifruit model is “magic and must be protected”
Grower association holds special event to mark anniversary of vital industry restructuring and the creation of export brand Zespri
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NewsEuFruitbasket campaign makes European debut
Campaign seeks to boost fruit consumption in Germany and Spain
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NewsDel Monte named one of World’s Most Trustworthy Companies
Group is recognised by Newsweek for building investor, consumer and employee trust on a global scale
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NewsFairtrade Foundation launches new UK campaign
As Fairtrade Fortnight begins, the Foundation’s ’Be the Change’ initiative highlights how consumer power can support farmers overseas to build stronger, more resilient communities
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NewsLidl to push fresh fruit as UEFA Europa League and Conference League sponsor
Partnership will see discounter encourage fruit consumption, conscious nutrition and an active lifestyle
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NewsSlovenian apples star in AI-generated Spar advert
Retailer says its new promotional video was created using only text descriptions, store photos, and advanced AI technology
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NewsIfco launches Rewe documentary
Short film highlights how RPC specialist Ifco is helping to transform the fresh grocery supply chain for the retailer
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NewsRockit set for Back to School period in Gulf
Kids’ return to school seen as key sales period for Rockit apples in the Middle East region, with a strong omni-channel campaign planned for the season
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NewsItalian trade mourns death of Claudio Scalise
Leading marketing expert played an instrumental role in developing a strong international reputation for Italy’s fresh fruit and vegetables
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NewsZespri on track to deliver strong returns
Sales momentum carries over from strong start to season, putting kiwifruit marketer on course to deliver increased per-hectare returns across all categories