Marketing – Page 18
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NewsNew Bollo campaign invites consumers to focus on the good stuff
Citrus joins melons and watermelons in marketing push to reinforce brand’s year-round presence
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NewsBritish berry industry future “under threat”
Growers warn of difficult year to come despite the British berry sector hitting record milestones
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NewsFruit World and Creekside Organics complete merger
The 50-50 merger will strengthen family farms and expand services for customers
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NewsWestfalia acquires Belgian avocado specialist Syros
The move strengthens Westfalia’s value-added business in Europe and aligns with its growth strategy
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NewsUS blueberries get export funding boost
The country’s Highbush Blueberry Council is awarded US$1.5m to further develop export market opportunities
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NewsNew CMI Orchards campaign links well-known apple varieties with premium counterparts
Campaign markets Juici, Ambrosia Gold and EverCrisp brands amid fall in Honeycrisp production
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PodcastsFruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
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NewsFresh Del Monte builds on its 'pillars of strength'
Gianpaolo Renino, senior vice-president of Fresh Del Monte Europe and Africa, outlines the key products and strategies that will support the company’s year ahead
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NewsHalos return to screens with first campaign in five years
US mandarin brand set to debut two new television advertisements that focus on its popularity as a healthy snack item
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CommentComment: Pink Lady changed the face of apple marketing
As the founder of Pink Lady Europe steps down, Chris White recalls his first encounter with the apple in Australia during the early 1990s
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NewsPink Lady Europe bids au revoir to founder
Organisation pays tribute to Didier Crabos as it elects new chair at annual meeting in Montpellier
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NewsOrganic yellow kiwifruit a winner in Italy, Belgium and Greece
It’s Bio campaign sees strong demand growth among consumers who are concerned about health and sustainability
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NewsChestnuts coasting on the local market
New brand secures deal with Coop Italia for its northern Italian production as volumes return to historical level
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NewsJD Super celebrates start of Chilean cherry season in China
Chinese retailer aims to sell Rmb5bn of Chilean products over three years with strategic cooperation agreement
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NewsOrsero sells limited-edition Christmas avocado packs
Boxes of four perfectly ripe Hass available across Italy, as marketer underlines its ability to supply the fruit year-round
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NewsBloom Fresh announces licensees in China
Announcement comes amid continued commitment to pursue license infringement across the nation
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NewsAthletic duo fronts new Ailimpo campaign
Initiative seeks to show how lemons and grapefruit can help improve sports performance
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NewsFruitnet Tomato Congress heads to Malaga, Spain, in 2025
The tomato category’s leading event, Fruitnet Tomato Congress, is back on 11-12 November 2025 at a new location in Malaga, close to one of Spain’s primary tomato production areas
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NewsFruitmasters and Limgroup unveil seed-bred strawberry brand
Dutch companies launch Sonrosa, a seed-bred berry that reportedly grows in just 16 weeks
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NewsFrance prepares for apple marketing push in India
A new campaign backed by Interfel aims to highlight the quality of French apples, including red-fleshed variety Kissabel