Marketing – Page 2
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NewsZespri Europe anticipates another year of growth
Growth of 3.9 per cent is forecast across all varieties, with a focus on selling more fruit earlier in the season
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NewsCandine closes a strong season in Asia
Ariane-Fuji cross is gaining momentum, particularly in Vietnam, on the back of marketing efforts from Blue Whale as the variety reaches 200 containers in the region
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NewsMission Produce announces new mango value pack
Four-count honey mango clamshell offers convenience and value to mango shoppers
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NewsDynamism on display at Fresh Produce India
India’s premier business event explores the rapid rise of quick commerce, shifting consumer preferences and growth in demand for premium imported offerings
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NewsAnecoop joins new Producto Cooperativo quality seal
Its produce will now bear the Producto Cooperativo mark, allowing consumers to recognise products grown or made by cooperatives
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NewsNew European berry marketing campaign begins
Three-year project will promote the benefits of soft fruit to young adults in Belgium, Germany and the Netherlands
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NewsInterfel targets young adults with ‘vertical’ Jamais Trop advert
Latest advertisement, which is directed by French duo Xoxo, will be shown primarily on smartphone-friendly social media
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NewsSpanish citrus leader recognised by South African citrus growers
Ailimpo director José Antonio García’s efforts were highlighted at recent CGA Citrus Summit
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NewsT&G kicks off New Zealand Envy season
T&G forecasts a a total crop featuring all varieties of 79,200 tonnes, the largest New Zealand Envy crop since 2022
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NewsCandine picks up apple award in Singapore
Candine, described by France’s Blue Whale as the “perfect variety” for the Asian market, has won the fresh apple prize at Voted Product of the Year Singapore-Malaysia
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NewsPartnership brings organic Tatayoyo to Austria year-round
Grower Veganis teams with an Austrian retailer to bring the pepper to the latter’s premium organic range
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NewsCalifornia confirms 170,000-tonne avocado crop as new campaign begins
State commission rolls out series of consumer promotions designed to sustain demand through peak season
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NewsVip puts apple growers at centre of new campaign
Farmers at heart of new project, with several sharing stories on social media and even taking part in store tastings
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NewsEnd of an era for South African citrus leader Justin Chadwick
Justin Chadwick, who is retiring as chief executive of the South African Citrus Growers’ Association, speaks exclusively to Fruitnet about three decades of service
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NewsPremium varieties drive Scales’ apple export growth
Owner of NZ suppliers Mr Apple and Fern Ridge predicts its combined apple production will top 3.7mn cartons by 2027
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NewsVip’s herbicide-free apples attract market premium
Consortium’s new environmentally friendly line already has the backing of several growers in its home region of Val Venosta
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NewsNew Belgian campaign targets growth in Norway and UK
Vlam has unveiled a three-year project designed to raise awareness of Belgium’s premium quality fruit and vegetables
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NewsGenesis Fresh and TEO launch premium mandarins
Groups say the introduction of Havva and Sigal marks the next chapter of the Volcani Project and extends the Orri mandarin campaign
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NewsChiquita’s art campaign keeps bananas on trend
Pop by Nature returns to European market with pop-up art installation, social media push, and exclusive stickers
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NewsSun World adds Autumncrisp marketers
Five companies join Sun World’s growing network to bring premium table grapes to more consumers worldwide