Marketing – Page 2
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ArticleAwdi Gardens eager to show off quality of Lebanese produce
Having experienced rapid growth in its grape exports to markets across the globe, Lebanese producer Awdi Gardens sees potential for Lebanese cherries, plums and kiwifruit
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ArticleBlue Whale aims for resilience through (Re)Generation
(Re)Generation Fruit, a Blue Whale-led consortium in France, is seeking to support the ecological transition of the sector while providing vital economic resilience for its growers
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ArticleGlobal Tomato Congress provides consumer insights
Key speakers at Global Tomato Congress will offer delegates the benefits of their consumer research into what shoppers are looking for in terms of taste, look, packaging and messaging when the tomato event returns to The Hague on 14-15 May
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NewsBig plans for seedless lemons in South Africa
The ultimate aim is to ensure that the retail shelves around the world are stocking seedless lemons
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NewsRockit launches Ramadan campaign
As the spiritual month of Ramadan begins in the Middle East, Rockit is celebrating with a new campaign in stores across the GCC countries
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ArticleRedPop returns to shake up apple category
With around 8,500 tonnes available this season and plenty more on the way, the small and sweet Italian apple has already made a big impression on the international market
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NewsHazera-developed radish wins Dutch award
AH Snack Vegetable Radish Mix named as one of the products of the year in the Dutch Consumer Election
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NewsTwenty Degrees bullish about future for brands
Phil Turnbull, group CEO of a new venture bringing together APAL and Coregeo, is energised about the prospects for branded fresh produce in both Europe and Asia
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VideoThe Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand
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CommentFresh produce brands succeed when they nurture shoppers’ trust
Katy Pook, brand and marketing manager at Golden Kings Potatoes, explains how fruit and vegetable brands can build long-term emotional connections with their consumers
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ArticleZespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
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ArticleVanguard puts water conservation label on Latin American grapes
Water For All, a project run by Continental Fresh, offers customers chance to demonstrate corporate responsibility when it comes to preserving natural resources
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ArticleVip rolls out paper packs for apples as sales soar
Italy’s leading organic apple marketer says it has seen strong demand for its fruit in recent months across Europe
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ArticleDespar Italia blood orange sales aid cancer research
For the fourth consecutive year, the Italian retail operator has donated proceeds from its citrus sales in support of AIRC’s continued efforts to tackle the disease
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NewsFrench apples go on promotional roadshow in Thailand
French association Interfel has been promoting the country’s apples across Asia this season, including a campaign in major cities in Thailand, a key market for French exporters
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ArticleGrape growers gather for Sun World Autumncrisp Symposium
Growers and marketers come together following launch of global Autumncrisp campaign
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ArticleWorld’s oldest fruit brand Fyffes could be replaced with Trudi’s in mainland Europe
Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from continental Europe after extensive research suggests need for completely new consumer brand identity
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PodcastsFruitbox 102 · Helge Sparsoe, Fyffes
Chris and Helge discuss the new banana consumer brand Trudi’s, and what it means for the future of the Fyffes name
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ArticleThe Fruitist secures sponsorship deal with DC United
Premium soft fruit marketer named sleeve sponsor and official snack supplier to Major League Soccer team
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ArticleBloss apple offers consumers and growers “something special”
European production of new club variety set to reach 20,000 tonnnes by 2030, according to brand owner Fresh Forward