Marketing – Page 2
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NewsVip puts apple growers at centre of new campaign
Farmers at heart of new project, with several sharing stories on social media and even taking part in store tastings
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NewsEnd of an era for South African citrus leader Justin Chadwick
Justin Chadwick, who is retiring as chief executive of the South African Citrus Growers’ Association, speaks exclusively to Fruitnet about three decades of service
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NewsPremium varieties drive Scales’ apple export growth
Owner of NZ suppliers Mr Apple and Fern Ridge predicts its combined apple production will top 3.7mn cartons by 2027
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NewsVip’s herbicide-free apples attract market premium
Consortium’s new environmentally friendly line already has the backing of several growers in its home region of Val Venosta
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NewsNew Belgian campaign targets growth in Norway and UK
Vlam has unveiled a three-year project designed to raise awareness of Belgium’s premium quality fruit and vegetables
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NewsGenesis Fresh and TEO launch premium mandarins
Groups say the introduction of Havva and Sigal marks the next chapter of the Volcani Project and extends the Orri mandarin campaign
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NewsChiquita’s art campaign keeps bananas on trend
Pop by Nature returns to European market with pop-up art installation, social media push, and exclusive stickers
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NewsSun World adds Autumncrisp marketers
Five companies join Sun World’s growing network to bring premium table grapes to more consumers worldwide
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NewsSouth African apples return to Thailand after 16-year absence
The country’s apple exporters have said they are delighted to be back in Thailand, with the first fruit set to be unveiled this week
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NewsDole launches Exotic Selection Ataulfo mango across EMEA
Group says the mango offers “an unparalleled balance of sweetness and creaminess” to global and pan-European supply chains
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ArticleVanguard, Bloom Fresh and SHB Group partner on Indonesian Ivory promotion
Table grape leaders host series of tastings for the Peruvian-grown premium fruit
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ArticleSassy apples hit South African shelves
New Zealand-developed variety is lighting up South African stores as consumers are introduced to the apple’s ‘new zing’
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NewsNew grape marketing group to address demand shortfall
Frutas de Chile marketing director describes current situation as “unsustainable”
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NewsRedPop apples set to double production by 2028
Italian marketer Vog says it sees excellent opportunities for snack apple brand in Europe and Asia
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NewsFyffes recognised for environmental sustainability contribution
Group wins the ‘Sustainable Project of the Year: Agrifood’ 2025 award at the PwC Business Post Sustainable Business Awards in Dublin
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FeaturesVideo: VOG homes in on the range to grow demand
Head of marketing Hannes Tauber explains why success in the apple market means offering consumers a broad range of different products
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NewsMajority of Gen Z in UK ‘missing daily fruit and veg target’
New research from Picadeli reveals that 86 per cent of adults aged 18-29 are failing to reach the World Health Organisation’s recommended daily fresh produce intake
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ArticleZespri approves red-fleshed kiwifruit commercialisation in Italy
Approval comes as initial guidance for the 2025/26 season forecasts strong returns for growers
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NewsNew association aims to grow Ukraine’s blueberry exports
Companies representing around 20 per cent of country’s production have formed a new organisation to develop the industry’s commercial interests
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NewsDole Nordic backs Push Report
Swedish initiative works towards a healthy life for all through food