Marketing – Page 2
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Article
Superplum lychee season begins
Sulphitation-free lychees available in Bengaluru, Delhi NCR and Mumbai
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News
Tesco introduces fully branded Zespri SunGold packs
Shift from own label aims to boost awareness and penetration of golden kiwifruit variety
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News
Record turnover for Blue Whale
Candine enjoys strong growth in Asia and French Pink Lady sales climb 30 per cent globally
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News
Bloom Fresh survey offers consumer insights
Study finds US retail customers are hungry for a larger variety of table grape brands, and are willing to pay for premium products
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Podcasts
Fruitbox 106 · Desmond Jas, Olympic Fruit
Chris and Desmond discuss the development of new strategies that drive success in the fresh produce industry
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News
Fyffes names Frank Burkhardt as chief commercial officer
Group says it will continue to focus on new business strategy and the launch of Trudi’s as part of its growth ambitions
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Article
China Business Meet Up starts countdown to Asia Fruit Logistica
Roadshow of Business Meet-Ups reaches grand finale in Shanghai, marking 100 days to go until Asia Fruit Logistica’s return to Hong Kong
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Article
Tickets on sale for Asia Fruit Logistica
Visitors can buy their tickets online now to save up to 40 per cent and gain access to expert insights at the brand-new Asiafruit Knowledge Centre
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News
South African raisins bounce back
”Outstanding” raisin crop in the country signals an improvement after a number of challenging years for the industry
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Article
Soluna brand exceeds expectations
The owners and developers of the apple brand are looking forward to good sales in 2024
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Article
Greek show Freskon boosts international participation
Last month’s Freskon exhibition in Thessaloniki attracted more exhibitors and visitors from outside Greece than ever before, as competition heats up for multiple products on the European market
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News
US blueberries get US$1.3m boost
The US Highbush Blueberry Council is awarded US$1.3m from the Regional Agricultural Promotion Program
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Article
Asia Fruit Logistica announces speaker lineup for China Business Meet Up
Top names to share industry insights and updates at Shanghai event, which is co-hosted with three of China’s leading wholesale markets
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News
Del Monte reveals Inside Out 2 campaign
Characters from the Disney and Pixar film will feature on stickers across select Del Monte products
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Article
Taste tops the agenda at Global Tomato Congress
The two-day event, taking place in The Hague, opened with an overview of the global tomato business and a focus on consumer preferences
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Article
Ailimpo joins forces with Aprifel and Fruit Union for new marketing campaign
‘Good Move From Europe’ encourages Millennials and Generation Z to eat more healthily and be more active
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Article
Kissabel enjoys growth in Southern Hemisphere
The Australian campaign for Kissabel is set to continue until June to raise brand awareness, while efforts to expand the commercial window in Chile continue and South Africa prepares for the first tests in 2025
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News
Oppy unveils proprietary blueberry varieties
Collaboration with G&M Farms sees the introduction of new pink blueberry brands Pink Cosmo and Hunkaberry
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Article
US mango market keeps on growing
The US mango market remains buoyant, in spite of recent supply problems, according to Dan Spellman, marketing director for the National Mango Board (NMB). “Compared to a year ago, mango supply and demand are showing promising signs of growth,” he says. “Despite the challenges posed by weather ...
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Podcasts
Fruitbox 105 · Dan Lepard, Food Writer
Chris and Dan discuss market segmentation and the opportunities for growers to diversify their businesses