Marketing – Page 6
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ArticleMelinda acquires master licence for Morgana apple brand
Italian consortium seizes opportunity to boost its produce portfolio with the development of another exclusive club variety
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PodcastsFruitbox 104 · Chris Mack, Fresca Group
Chris Mack of Fresca, one of the oldest established fresh produce businesses in the UK, speaks about the past, present and future of the industry
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ArticleExciting times for tomatoes
Ruud Kaagman, Syngenta Vegetable Seeds global crop unit head tomato, tells Fruitnet that the category continues to innovate, evolve and grow despite the challenge of ToBRFV
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CommentComment: Create a credible brand presence that sells
How can fresh produce brand owners get their trademarked products seen by supermarket shoppers? That’s not always easy, but also not impossible, says Naomi Farmer of Brandbloom
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NewsMission Produce releases sustainability report
Fiscal 2023 report, named ’Finest for the Future’, covers operating procedures, projects, achievements and use of resources
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NewsDel Monte named one of America’s Most Trusted Companies
Company is ranked number eight by Newsweek in the food and beverage category for consumer, investor, and employee trust
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ArticleJersey Royal season gears up with producer power shift
The acquisition of the island’s biggest supplier is one of the sector’s most significant events in years
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ArticleVog introduces Innovation Corner to showcase apple advances
New mobile retail displays bring together consortium’s top brands in one place
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AnalysisFruit Logistica: Breeding a healthier and tastier future
The opening Future Lab session in Berlin saw Josep Estiarte of Bloom Fresh talk about sustainability, health and taste in the breeding process
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ArticleTrio of top athletes recruited for new California Prunes campaign
European social media campaign to feature champion swimmer, diver and volleyball player
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ArticleVersatility and convenience behind Belgian cucumber rise
In Belgium, consumption of cucumbers has nearly doubled over the last 15 years, and cooperative BelOrta says a whole new market is opening up for snacking and added convenience
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ArticleOrsero springs into action with avocado and baby mango packs
Italian company targets Easter holiday sales period with new range of brightly designed, limited-edition gift packs
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ArticleNew quality seal for Valencia-grown avocados
Agucates CV label aims to differentiate regional production and provide a guarantee of quality and freshness for the consumer
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ArticleAwdi Gardens eager to show off quality of Lebanese produce
Having experienced rapid growth in its grape exports to markets across the globe, Lebanese producer Awdi Gardens sees potential for Lebanese cherries, plums and kiwifruit
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ArticleBlue Whale aims for resilience through (Re)Generation
(Re)Generation Fruit, a Blue Whale-led consortium in France, is seeking to support the ecological transition of the sector while providing vital economic resilience for its growers
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ArticleGlobal Tomato Congress provides consumer insights
Key speakers at Global Tomato Congress will offer delegates the benefits of their consumer research into what shoppers are looking for in terms of taste, look, packaging and messaging when the tomato event returns to The Hague on 14-15 May
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NewsBig plans for seedless lemons in South Africa
The ultimate aim is to ensure that the retail shelves around the world are stocking seedless lemons
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NewsRockit launches Ramadan campaign
As the spiritual month of Ramadan begins in the Middle East, Rockit is celebrating with a new campaign in stores across the GCC countries
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ArticleRedPop returns to shake up apple category
With around 8,500 tonnes available this season and plenty more on the way, the small and sweet Italian apple has already made a big impression on the international market
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NewsHazera-developed radish wins Dutch award
AH Snack Vegetable Radish Mix named as one of the products of the year in the Dutch Consumer Election