Marketing – Page 6
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PodcastsFruitbox 97 · Mohammed Abbas, Del Monte
Recorded live on the Asia Fruit Logistica show floor in Hong Kong, Mohammed speaks with Chris White about segmentation
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ArticleFruit Logistica 2024 tickets now available
Organiser Messe Berlin reports rise in demand for stand space at the leading trade show for the global fresh produce business, as visitor tickets go on sale.
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NewsMission Produce sees Q3 income and revenue fall
Steve Barnard says quarterly performance was in line with expectations, with avocado sales volumes up 23 per cent
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NewsPVM to manage Celina cv pear in North America
Proprietary Variety Management is granted the license to manage the pear in the US, which is marketed as QTee in other global growing regions
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ArticleWAO triples retail presence
The World Avocado Organization now has partnerships with 30 supermarkets in 12 countries to promote avocado consumption
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ArticleRockit launches Back to School campaign in Middle East
Ready. Set. Rocket. Back to School will build on last year’s marketing campaign
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ArticleConsumer research helps drive sales
Global shopper research is helping Growers United understand the consumer decision-making process
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AdvertorialApo Conerpo project In&Out exceeds target
Three-year campaign goes beyond expectations despite pandemic, achieving 8,000 promotional days and over 100 million consumer contacts
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ArticleVog kicks off new season with Royal Gala and SweeTango
Consortium reports excellent quality and active markets as 2023 campaign gets under way
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ArticleAFM partners with College Football Playoff
AFM introduces ‘Guacgating’ as a new twist on the traditional Homegate to drive sales
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NewsIPD presents new opportunities at Fruit Attraction
Avocados, berries and herbs from a range of countries are among the products that will be on show in Madrid next month
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ArticleAsia Fruit Logistica ready to reunite global trade
More than 700 exhibitors from 42 countries and regions set to showcase their offerings at Asia’s premier fresh produce trade show
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ArticleAsian opportunities for Rijk Zwaan
With Asia Fruit Logistica taking place next month in Hong Kong, Fruitnet speaks to Jan Doldersum about Rijk Zwaan’s priorities when it comes to the Asian market
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ArticleFresh Del Monte alert to change
Mohammed Abbas, Fresh Del Monte’s chief operating officer, says the company is always on the hunt for new and better products, as well as technologies to boost growers’ resilience to extreme conditions
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NewsSun World to launch first global branded grape campaign
Autumncrisp campaign looks to raise retail and consumer awareness and stimulate demand for the branded grapes
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ArticleChile promotes lemon offer to Japanese market
Citrus Committee organises workshop and retail tour to help importers and distributors identify new growth opportunities
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ArticleMushrooms positioned as energy-boosting ‘super food’
Marketing campaign aims to increase limited awareness of vegetable’s vitamin B content as people’s diet suffers during cost-of-living crisis
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NewsPrognosfruit looks back on successful event
After drawing more than 350 people to this year’s event in Trentino, Prognosfruit is eyeing next year’s gathering in Hungary
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ArticleGerman event DOGK returns on 20-21 September
Leading fresh produce event considers potential major changes that are likely to shape the business over the next few years
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ArticleHAB looks back on decade of growth built on positive health messaging
Board celebrates 10th anniversary of Fresh Avocados – Love One Today and first research publication