Marketing – Page 8
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NewsPrevar launches “new generation” of apples with GoodnessMe
GoodnessMe is the first commercial apple variety to offer double gene scab resistance, setting a “new standard” for apple cultivation, according to licensee Wouters Fruit
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NewsDole launches Irish-grown Honeycrunch under Grá brand
Company attempts to boost consumption of locally grown fruit with introduction of limited edition variety
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NewsMajor berry marketing campaign wins EU support
Group of Dutch and Belgian companies agree deal to promote the fruit to young adults in the Netherlands, Belgium and Germany
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NewsBFV and Dole China launch The Smurfs pear campaign
Dole officially debuted the Smurfs’ co-branded Truval Pear packaging at the CIIE Exhibition in Shanghai
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NewsKiku unveils new corporate identity Adema
Apple variety management company will focus on clubs, commodities and services to unlock value in the category
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NewsKantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands
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NewsWest Pak Avocado unveils bag programme
New series highlights the three key growing regions of California, Mexico and Colombia
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NewsZespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
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NewsFruitnet launches Fresh Produce Vietnam
Brand-new conference and expo event for Vietnam’s booming fresh produce business takes place in Ho Chi Minh City on 13-14 May
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NewsKissabel Rouge hits the European market
The red-fleshed, red-skinned apple features in a full promotional programme in November and December
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NewsOrganic supplier Brio extends Italian avocado season
Company says new production in Catania adds to its Sicilian volumes and will eventually supply market from October to March
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NewsPink Lady apples off to “flying start”
Apple producers in France are upbeat about the current season, with the new Pink Lady crop showing exceptional colour as harvesting continues
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CommentAmbrosia unveils new Spanish marketing campaign
Multi-channel campaign seeks to position Ambrosia as the ideal choice for the whole family
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NewsChiquita knits together plan for Christmas jumper promo
Company’s festive campaign brings burst of yellow to holiday celebrations in North America
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NewsNew Disney tie-in aims to boost kids’ consumption of fruit
Disney-branded mini apples and easy peelers are launching in Ocado this month
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NewsShane Kingston named COO of T&G apples business
Kingston is promoted to chief operating officer of T&G Global’s apples business overseeing the entire value chain
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NewsUK seeks Danish advice on sustainable food policy
Following the success of Denmark’s National Plant-based Action Plan, a delegation from the country has been invited to Parliament to ascertain whether the UK could follow a similar path
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NewsZespri reports “best ever” season in Portugal
Kiwifruit brand also reveals pre-commercial trials of SunGold in Greece performed well despite hot summer conditions
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NewsFrance’s INAO to launch campaign highlighting quality and origin marks
The national institute of origin and quality in France is set to promote signs identifying the quality and origin of produce to the general public for the first time
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CommentPromising carrot season in Egypt a boost for global markets
Egypt has emerged as a significant player in the global carrot market, becoming the third largest supplier of carrots to the EU in 2022/23, according to Khaled Alhabouny, operations director at Alhabouny Group