Marketing – Page 8
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ArticleIn search of new South African brands
South African retailer Woolworths says there has been an ”exceptional” consumer response to its Flavourburst nectarine brand
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ArticleConsumers keen on Polish blueberries
Dominika Kozarzewska of Polskie Jagody gives Fruitnet the lowdown on the Polish blueberry business as 2023 draws to a close
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ArticleKissabel’s European campaign gets into full swing
Increased availability will extend the sales season and boost brand’s presence in key markets
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ArticleFresh Produce India returns to Mumbai
India’s premier fresh produce event is back in person in 2024, taking place on 21 March at the Trident Nariman Point Hotel
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ArticlePink Lady donates 150,000 apples to FareShare
Packs of PinKids apples in Aldi stores nationwide between November and January
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ArticleInterfel stresses commitment to finding new markets
With the large Russian and Algerian markets closed to French exporters, France’s priority remains opening up new avenues for French produce
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ArticleBanana Time showcases Ecuador’s banana sector
Industry show in Guayaquil celebrates growth of Ecuadorian banana exports but discusses the various challenges currently facing the sector, from security to climate change
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NewsSun World hails success of New York brand launch
”Enthusiastic and excited” consumers give Autumncrisp brand the thumbs up at the New York Wine and Food Festival
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ArticleSanLucar links up with Disney for new Wish campaign
Disney movie takes the spotlight in the new promotion at point of sale in Germany and Austria
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ArticleBloom Fresh wins Korean trademark case
Korean Intellectual Property High Court rules Sweet Sapphire is a trademark not generic variety
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ArticleOrsero offers Italians ‘frighteningly good’ pumpkin
Leading brand encourages consumers to make use of classic autumnal squash in range of recipes
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ArticleEFC launches Sprizzle apple concept
The varietal manager behind brands including Migo and Kanzi has launched Sprizzle, described as “the optimistic apple”
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NewsAutumncrisp takes its first steps as a consumer brand
The Food Network New York City Wine and Food Festival is to be the launching pad for the new table grape brand
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NewsChiquita goes pink for breast cancer awareness
Chiquita once again joins forces with American Cancer Society for Breast Cancer Awareness Month, displaying pink stickers on its bananas
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ArticleKiKoKa yellow kiwifruit brand debuts at Fruit Attraction
First volumes of KiKoKa-branded yellow-fleshed kiwifruit from the Yellow Kiwi Project will be on sale in Europe from this autumn
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ArticleBloom Fresh unveils new corporate identity
IFG and SNFL tie-up outlines bold commitment to transform the world of table grapes and cherries
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ArticleVog revamps organic brand and pushes on with promotions
The South Tyrolean company made the most of its appearance at Fruit Attraction this week, as it looks to boost the value of the region’s apple production
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ArticleNew banana brand tackles ‘produce devaluation’
“The world has got it wrong,” says creator of Fyffes’ new label, which promises support for female empowerment, education, and child nutrition
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NewsMuch promise as Migo season kicks off
A strong retail campaign is lined up this year with the pear also looking to break ground in new markets
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ArticleBig change for Hillfresh
Despite a challenging 12 months, Hillfresh has still seen much change and category growth, according to Hans van den Heuvel