Marketing – Page 8
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Article
Raisins SA highlights “world-class agronomy”
Production techniques, sustainability and traceability are all high on the agenda in South Africa, the industry body says
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Article
Strong start for VIP as apple demand recovers
The Italian supplier reports on a good start to the new season, as organic and licensed production continues to play even greater role
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Article
Promising apple season ahead in Poland
Rajpol CEO Dominik Wozniak says volumes are stable and quality high, while the company has also diversified its product offering this year
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Article
Starr Ranch Growers and CMI Orchards partner up
Leading Washington State fresh produce companies will join forces as part of a new agreement
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Podcasts
Fruitbox 97 · Mohammed Abbas, Del Monte
Recorded live on the Asia Fruit Logistica show floor in Hong Kong, Mohammed speaks with Chris White about segmentation
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Article
Fruit Logistica 2024 tickets now available
Organiser Messe Berlin reports rise in demand for stand space at the leading trade show for the global fresh produce business, as visitor tickets go on sale.
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News
Mission Produce sees Q3 income and revenue fall
Steve Barnard says quarterly performance was in line with expectations, with avocado sales volumes up 23 per cent
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News
PVM to manage Celina cv pear in North America
Proprietary Variety Management is granted the license to manage the pear in the US, which is marketed as QTee in other global growing regions
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Article
WAO triples retail presence
The World Avocado Organization now has partnerships with 30 supermarkets in 12 countries to promote avocado consumption
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Article
Rockit launches Back to School campaign in Middle East
Ready. Set. Rocket. Back to School will build on last year’s marketing campaign
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Article
Consumer research helps drive sales
Global shopper research is helping Growers United understand the consumer decision-making process
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Advertorial
Apo Conerpo project In&Out exceeds target
Three-year campaign goes beyond expectations despite pandemic, achieving 8,000 promotional days and over 100 million consumer contacts
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Article
Vog kicks off new season with Royal Gala and SweeTango
Consortium reports excellent quality and active markets as 2023 campaign gets under way
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Article
AFM partners with College Football Playoff
AFM introduces ‘Guacgating’ as a new twist on the traditional Homegate to drive sales
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News
IPD presents new opportunities at Fruit Attraction
Avocados, berries and herbs from a range of countries are among the products that will be on show in Madrid next month
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Article
Asia Fruit Logistica ready to reunite global trade
More than 700 exhibitors from 42 countries and regions set to showcase their offerings at Asia’s premier fresh produce trade show
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Article
Asian opportunities for Rijk Zwaan
With Asia Fruit Logistica taking place next month in Hong Kong, Fruitnet speaks to Jan Doldersum about Rijk Zwaan’s priorities when it comes to the Asian market
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Article
Fresh Del Monte alert to change
Mohammed Abbas, Fresh Del Monte’s chief operating officer, says the company is always on the hunt for new and better products, as well as technologies to boost growers’ resilience to extreme conditions
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News
Sun World to launch first global branded grape campaign
Autumncrisp campaign looks to raise retail and consumer awareness and stimulate demand for the branded grapes
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Article
Chile promotes lemon offer to Japanese market
Citrus Committee organises workshop and retail tour to help importers and distributors identify new growth opportunities